Tag Archives: virtual pa

Writing Press Releases for Online Use

25 Feb

SEO-Writing-for-Press-Release

Self-promotion is an important factor for the success of a business. One way to achieve this is through properly written and promoted press releases.

The first thing you should ask, before writing press releases, is when it is appropriate to use them. A news release can be used, for instance, when you win an award, introduce new products or services, open a new office or sponsor an event. The press release aims to connect with the media and is usually the first expected form of communication with the media.

Writing press releases comes with a number of benefits:

  • Free publicity. If your press release is deemed newsworthy by the editors of the websites you submitted it to, then it may be published, which means free advertising for you.
  • Improvement of your search engine rankings. The more links you have that point in the direction of your website, the better your rankings will be.
  • Keeping your business fresh in the minds of your customers.

To increase the chance of having a story published, make the editors’, freelancers’, reporters’ or journalists’ job easier by presenting the release in a format and style that appeals to them.

Considerations before writing the press release

1. Why the release is being written: to broadcast information, increase business, update target audiences?

2. Who is the audience?

3. Does the press release contain invaluable or newsworthy information that will be used by the target audience?

4. Is there a just cause for release the information that you wish to broadcast?

5. What do you want recipients to take away from the press release?

Overall tone and structure of the press release

1. Content – ensure that the release is grammatically correct and doesn’t contain any spelling mistakes, errors, and sources are quoted correctly.

2. Concise – keep it punchy and don’t use unnecessary flowery language e.g. cutting- edge, revolutionary.

3. Factual – present the information for distribute that is true, correct and doesn’t embellish anything that to be communicated.

4. Objectivity – virtually impossible to do, but refrain from using over hyped quotes from sources as they will be presented as being too biased.

5. Timing – The press release may not be topical, but it may be able to incorporate the release with a more recent news event.

 

Tara Dalrymple

Busy Lizzie      

 

BPW Innovative Business Woman of the Year 2005

Finalist in Midlands and West of Ireland Regional LiveWIRE Young Entrepreneur of the Year Award 2005

Finalist in JCI Galway Entrepreneur Award 2006

Listed in Top 40 Irish Female Entrepreneurs: Image Business 2006

Double Finalist Network Galway Business Women of the Year Award 2006

Listed in Top 100 Women in Business by Entrepreneur Magazine 2006 & 2007

Finalist in the Image Magazine Young Businesswoman of the Year 2008

Finalist Network Galway Self Employed Business Women of the Year Award 2009

 

Busy Lizzie strives to improve our clients’ lives with our time saving services.

Tel: (091) 399950

Skype: busylizzielifestylemanagement

Email: tara@busylizzie.ie

Web: www.busylizzie.ie

 

Sign Up for Our Free Newsletters Online: http://www.busylizzie.ie/index.php

Read What BUSY LIZZIE Client’s are Saying: http://www.busylizzie.ie/testimonial.php

 

 

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Top 6 Reasons to Hire a Virtual Assistant

15 Feb

virtual_assistant

1. They are all business. Your Virtual Assistant (VA) will support your needs, not the other way around. Since they bill their hours for the work they accomplish – you are not paying for personal phone calls, late arrivals, childcare crises, or sick time.

2. You’re in control. Your working relationship is based upon a contractual agreement whereby you state in no uncertain terms what you expect. Or, you can entirely defer to your Virtual Assistant’s expertise and focus your energy elsewhere.

3. Professional rapport. Your Virtual Assistant will market their services, prospect for clients, and provide a service just like you do. It’s a great way to add to your network base, as they may have found ways to solve problems you never even thought of. Often they have their own network of resources that they utilise for printing, document processing and promotion. Tapping into their resources doubles your own.

4. Pride in their work. If you are hiring a VA for tasks such as web design, you can easily preview their work. Often the VA service will place testimonials on their site or examples of web pages they have designed. Examine their portfolio pages to determine the depth of their skills and experience.

5. Virtual freedom. No on-site employees means no liability, no payroll taxes to calculate. Everyone is an independent contractor. You can utilise a virtual assistant for either ongoing work or on a per-project basis.

6. No strangers in the house. If you have a home office, hiring employees to work on-site could be intrusive. If you have children at home, or a spouse who works odd hours, or you just don’t care to open up your private space to others, a virtual assistant is ideal. Most likely, your VA will never darken your doorstep.

When you hire your Virtual Assistant, be sure to ask them to furnish a detailed list of the types of services for which you will be billed. Some VA’s will charge to accept your phone calls, read your email instructions, or the time it takes to download a file. There should be no surprises if you have good communication with your VA. Remember, you cannot see your potential VA to evaluate their credibility, nor they you. Consider several exploratory conversations prior to signing on the dotted line. This will ensure that you and your Virtual Assistant will have a productive partnership.

To learn how a Busy Lizzie VA will work in your business, email hello@busylizzie.ie and web www.busylizzie.ie

Starting a Family Friendly Business in Ireland

19 Dec

Starting a Family Friendly Business in Ireland

Working in a company or running a business may require additional time. And for that, you need to sacrifice the hours that you must spend for your family. As you grow as an employee or a businessman, the needs of your life partner and children grows as well. Because of it, you become to think that working, while it is actually for your family, is not at all family-friendly. Though, that would not be the case if you start your own business at home.

Running a home-based business is basically just the same as getting employed or managing a regular business. The difference is you are close to your kids and there are comforts that a regular occupation is not able to bring. Though, starting a home-based enterprise is not easy at the beginning. When you are at the early stages, cash flow is slow and your profits are limited. You are your own boss, nonetheless, so you have the option to stop or to continue. Since you chose the latter, let us move on to some helpful ideas to help you get started.

First, do not believe in alluring promises you see online. Certainly, an entity that pops out, promising that you can earn as much as 8,000 Euros in just one month is too good to be true. Home-based entrepreneurs testify that these promises actually are. There are no quick fixes when it comes to earning such a huge amount, so judge accordingly.

Second is research. Reading about the market on and off line will show you what exactly the consumers need. Manufacturing a product or offering a service that nobody needs will only lead to waste. Study your market before investing your capital. Conduct a feasibility study to determine whether a product or a service has a stable market. For example, a product and a service that does not go out of being needed is food. Use the power of the internet and social media to make the public aware about your food business.

Third, consider your capital. Your financial capability will determine the magnitude of your home-based business. In line with this, think about where you would get your fund. It may be from your savings or your job separation pay. You can augment your resources by availing loans. Just inquire to your preferred insurance company or your bank if you consider this option to increase your resources.

When you have everything taken into consideration, like you have finally decided on a company name, proceed on making your business legitimate. For this step, you may ask a lawyer or your local government offices for the proper procedures. One essential step on building up a business is visiting the website of Companies Registration Office. From there you can download the application form. After completing the form, mail it to their postal address; the information is included in their website as well.

Take advantage of the free business mentoring programs that the Irish government provides. This way, you can sustain your home-based business, or better yet, make it more successful. As you see, working and earning should not take you away from your family.

Busy Lizzie provides businesses and individuals with the time they need to focus on other tasks. We have a variety of services available to make the lives of our customers easier at an affordable price. Our office is staffed with experts that range from secretarial and administrative to experienced marketing and sales professionals.

Services Offered for Small and Medium Enterprises

10 Oct

Do you need an extra hand or an additional assistant for your business? Are you in need of services which offers an affordable price to make your lives easier? Busy Lizzie can help you since they provide businesses and individuals with the time they need to focus on their tasks at work. Operating since 2004, Busy Lizzie will celebrate their seven years in business this October.

Busy Lizzie, which is part of the now popular outsourcing venture, offers a whole lot of services that can help small and medium enterprises (SMEs). Example of services they offer are Virtual Personal Assistant (VPA), secretarial service, print/web design, e-marketing, bookkeeping service, corporate concierge, and medical transcription. The Virtual Personal Assistant (Virtual PA) can help run businesses in a scheduled basis. Their role is to inform you of your daily appointments, make travel arrangements, keep track of finances, and keep the business running smoothly. This service is perfect for business professionals who need to keep on top of their agenda. The secretarial service is someone who can answer the calls, send e-mails, and provide customer service. Busy Lizzie offers a virtual secretary to get things done for you. Print/Web Design helps with providing design and layout for business website, business cards, and posters.

E-marketing is responsible for customising e-newsletters and e-shots for your target market. E-newsletter marketing is important so that you will know which one the people like best. Bookkeeping service helps in keeping track of revenues and expenses, submits VAT returns, and look after weekly and monthly payroll.

Corporate concierge service helps in doing errands like picking up mail and documents and dropping off dry cleaning. Medical transcription service can help provide transcriptions for medical legal reports, medical consultant letters, Educational interview verbatim scripts from video, mp3, tape and audio files, and Masters, under graduate and PHD projects.

With Busy Lizzie’s impressive list of services, you can have more quality time and productive days. To know more about Busy Lizzie services, visit their website http://www.busylizzie.ie

Work More and Get Busy Tirelessly

4 Oct

People today are living in diversity. Workloads and work stations are sporting a different aura in the corporate market. What was practiced 10 years ago in the working sector may no longer be applicable today. Before there were less traffic and people are satisfied with only one job. Nowadays, with the large number of public and private vehicles, busy hours in the streets are extended. Traffic is congested. It cannot also be denied that a better livelihood is highly in demand as the cost of living also increases. That is why most people grab the chance of an extra job whenever they have the opportunity. Businesses are also working double time to meet the expenses of the company and to fairly provide wages to the employees.

A day has only 24 hours but people are seen everywhere working until the wee hours of the morning. They are working sleepless and at the end of another day, you will see them drained. Aside from the work they do outside their homes they still need to do some chores when they arrive to their loving abode. Their work has already squeezed their brains out of their heads and they can no longer bear the additional task waiting for them at home.

Need some help? This is high time you get additional work load without getting tired. The magic of Busy Lizzie will do the job for you. She has a magic wand that can make your day consume 48 hours all to be spent with your family.

Busy Lizzie is a website that offers virtual assistance to people engaged in business especially those who are in the small and medium enterprise and to individuals as well. Their aim is to make life easier. Everybody wants that. They can also offer virtual assistance to business owners by providing a virtual assistant who can manage their appointments and other tasks while away. Simple services can also be offered like household repairs or services.

Busy Lizzie will not be famous if not for their reliable services. Business assistance is very much likely asked from them. They can facilitate anything that comes around the business, from web design to e-marketing, from bookkeeping to decluttering. Busy Lizzie has been of service to people in the US, Ireland and England. Some people know about this virtual service assistance by word of mouth and the number of people that they are servicing is continuously growing. Thanks to the positive response of the people who experienced the direct magic from the company.

If you want an easier life, more time with your family and more time for leisure and fun activities, join Busy Lizzie. Facebook is already a place for every person, businesses and aspiring big business owners. If you know your way around Facebook then it is your chance to visit Busy Lizzie’s page and click on the “like” button. Just go to http://www.facebook.com/pages/Busy-Lizzie/38758469440 and http://www.facebook.com/BusyLizzielife for their business account. Go and browse their Facebook fan and business page and share with other followers your needs and interest in their services.

Google Wallet: Pay Everything in the Electronic World

19 Sep

Google Wallet is a new application powered by the Android software that literally converts your mobile phone into a mobile wallet. It is packed with cashless and card less purchase capability. This is an attempt on Google’s capability to accept electronic transactions without using the credit card issued. It operates to comply with the electronic transactions supported by NFC tagged electronic devices. The presence of NFC tags in mobile equipment allows transactions minus the electronic passage or reading or the credit card. NFC tags records everything about the credit card of the consumer and tags it in a safe memory somewhere the mobile equipment. This is what Google wallet is all about. The conduct of consumer purchases without the need of bringing wallets and credits cards for purchases in merchant stores.

Google Wallet is a promising merchant and consumer payment application.  The Google Wallet supports Citi MasterCard credit cards and the Google Prepaid Card, the rest of the credit card providers are still under negotiation. With the promise of security and efficiency, Google Wallet will soon be able to hold dozens of credit card information from the various credit cards that you hold in your wallet and sooner than expected, you may need to ditch your wallet and carry only your mobile phone.

Paying with Google Wallet is fashionably easy, all you need to do is register you credit cards to the Google Wallet Application that can be downloaded and installed in your smartphones. Register your credit cards by supplying the usual information about you and the expiry of the card and the 3 digit code usually asked when you purchase online. Wait for registration confirmation and then a list of accredited merchant stores will be easily accessible when you intend to make a purchase. When paying with your Google Wallet, look for the symbols that say they accept mobile pass, they usually appear on merchant stores with logos for wireless transfer, pay pass or ready acceptance of Google Wallet payment. Once you have identified the item of your purchase, tap the mobile phone near the reader to get access to the NFC tag storing your credit card information. The Google Prepaid Card on the other hand, is a virtual card that you can fund using your existing credit card to make purchases.

Google Wallet can also store gift cards from participating merchants. The electronic code and validity of the same can be stored in Google Wallet in the same way that you have supplied your credit card information. When using the Gift cards/certificates, the information is sent to the terminal of the merchant store recognizing the validity of your gift card and validating your purchase.  Google Wallet has been successfully launched and tested in Indonesia and New York. It is set to conquer merchant stores in Europe during the first quarter of 2012 as per announcement by Google VP of Payments, during the NFC Payments Europe 2011 Conference held in London. The city to where it will be launched is still undetermined at the moment.

Google Wallet is a card replacing electronic payment that is set to mark the new age of marketing trend. Google Wallet will be pre-installed in the upcoming versions of 4G smartphones from mobile producers. Mobile manufacturers and telecom providers have started tying up together to release the latest innovation in mobile phones, the integration of NFC tags, to make cashless transactions, card less and highly efficient, secured and convenient.

Have you thought about getting an Intern?

8 Apr

Intern: A student or a recent graduate undergoing supervised practical training.

This summer Busy Lizzie has an American student called Laura working with the team in the Galway office.  The benefits to both parties are huge. We get a recent business graduate looking to up-skill, assisting us with a wide range of projects that tend to get put on the long finger.

In return Laura will get working experience of working not only in industry, but also overseas in Europe and getting to implement the skills and knowledge she has amassed over the last 4 years at college.

There are many agencies around Ireland that provide an intern service, don’t delay google today and get your company an intern this summer, you won’t regret it.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement

Email: info@busylizzie.ie | Web: www.busylizzie.ie

Out Now: Busy Lizzie April Corporate Newsletter

6 Apr

Read this months Busy Lizzie April corporate newsletter, great tips on:

  • Taking regular lunch breaks
  • Work:life balance review
  • Listen again radio interviews
  • Blog postings
  • Monthly short poll
  • Prostate Cancer Institute launched at NUI Galway
  • Client of the month: Cancer Care West

To ensure you get a copy for future monthly newsletter DO SO HERE

Are You a Multi-tasker?

4 Apr

If you’re a multi-tasking parent, you might want to consider this.

Are you really hearing what your child is telling you if you are switching back and forth from listening to him and also cooking dinner and checking your email at the same time?

Our brains are not set up to wholly concentrate on more than one thing at a time. Perhaps instead of “multitasking” you are “switchtasking” (Crenshaw, The Myth of Multitasking).

What to do?

Schedule better so that you are not needing to layer tasks, and set your priorities so at any given moment you are truly concentrating on what’s most important.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement

Email: info@busylizzie.ie | Web: www.busylizzie.ie

Crowdsourcing method to solve complex problems

1 Apr

Crowdsourcing is the new method for businesses to solve complex problems, perform momentous tasks, and gather/analyze large amounts of data.

Businesses are getting assistance with achieving their goals by putting out on the Internet an open call for responses to a question.  They potentially receive tremendous  mass collaboration, ideas, and creativity. Due to the technical advances allowing Internet access from even the remotest parts of the world, businesses can reach rich sources of information far beyond the boundaries of their own employees.

Crowdsourcing as a term, was first coined by Jeff Howe in Wired Magazine in June 2006  . The use of  Crowdsourcing has risen rapidly because of its obvious advantages as a source of quick solutions and wide range of talent, and it is inexpensive. Additionally, companies can broadcast out to a wide range of potentially very loyal customers who have been given the opportunity of contribution and collaboration.

However, it has vetting some criticisms that its older sister, outsourcing, has not. First, outsourcing is assigning a project or assignment to specific, identified group or individual outside one’s own environment. With crowdsourcing the targets are unspecified, open, and public. So, quality is questionable, and the fear of exploiting cheap or free labour is valid. These criticisms have led to the introduction of “brokers” to manage the traffic of communication back and forth.  Discrete work to individuals, rather than an open call, are brokered through such sites as CloudCrowd and CrowdFlower.

You might have been “crowdsourcing” without even knowing you were participating in a hot, new trend.  The rule for crowdsourcing is the same as with every fast advancing communication – use it wisely and use it kindly.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement

Email: info@busylizzie.ie | Web: www.busylizzie.ie

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