Tag Archives: social marketing with qr codes

Google Wallet: Pay Everything in the Electronic World

19 Sep

Google Wallet is a new application powered by the Android software that literally converts your mobile phone into a mobile wallet. It is packed with cashless and card less purchase capability. This is an attempt on Google’s capability to accept electronic transactions without using the credit card issued. It operates to comply with the electronic transactions supported by NFC tagged electronic devices. The presence of NFC tags in mobile equipment allows transactions minus the electronic passage or reading or the credit card. NFC tags records everything about the credit card of the consumer and tags it in a safe memory somewhere the mobile equipment. This is what Google wallet is all about. The conduct of consumer purchases without the need of bringing wallets and credits cards for purchases in merchant stores.

Google Wallet is a promising merchant and consumer payment application.  The Google Wallet supports Citi MasterCard credit cards and the Google Prepaid Card, the rest of the credit card providers are still under negotiation. With the promise of security and efficiency, Google Wallet will soon be able to hold dozens of credit card information from the various credit cards that you hold in your wallet and sooner than expected, you may need to ditch your wallet and carry only your mobile phone.

Paying with Google Wallet is fashionably easy, all you need to do is register you credit cards to the Google Wallet Application that can be downloaded and installed in your smartphones. Register your credit cards by supplying the usual information about you and the expiry of the card and the 3 digit code usually asked when you purchase online. Wait for registration confirmation and then a list of accredited merchant stores will be easily accessible when you intend to make a purchase. When paying with your Google Wallet, look for the symbols that say they accept mobile pass, they usually appear on merchant stores with logos for wireless transfer, pay pass or ready acceptance of Google Wallet payment. Once you have identified the item of your purchase, tap the mobile phone near the reader to get access to the NFC tag storing your credit card information. The Google Prepaid Card on the other hand, is a virtual card that you can fund using your existing credit card to make purchases.

Google Wallet can also store gift cards from participating merchants. The electronic code and validity of the same can be stored in Google Wallet in the same way that you have supplied your credit card information. When using the Gift cards/certificates, the information is sent to the terminal of the merchant store recognizing the validity of your gift card and validating your purchase.  Google Wallet has been successfully launched and tested in Indonesia and New York. It is set to conquer merchant stores in Europe during the first quarter of 2012 as per announcement by Google VP of Payments, during the NFC Payments Europe 2011 Conference held in London. The city to where it will be launched is still undetermined at the moment.

Google Wallet is a card replacing electronic payment that is set to mark the new age of marketing trend. Google Wallet will be pre-installed in the upcoming versions of 4G smartphones from mobile producers. Mobile manufacturers and telecom providers have started tying up together to release the latest innovation in mobile phones, the integration of NFC tags, to make cashless transactions, card less and highly efficient, secured and convenient.

Students Use of Social Media

5 Aug

The Busy Lizzie team recently undertook research via a questionnaire into usage patterns. The target groupwere students at NUIG and their family members, mainly their parents, so the survey covers two generations and a variety of groups of people.

We received more than one thousand responses for the survey, from which the result seems to have a clear cut in terms of when people use social network website, and what social networks people tend to use.

Facebook and YouTube are the top two most popular social media in the younger generation, which account for 87 % and 86% respectively of the total responses, whereas in the older generation, they account for 31.02% and 24% respectively as the most popular ones.

It’s remarkable that 48.4% of the people in the older group don’t use any social media networks. 78% of the people in the older group who use social media networks, and 70% of the people  in the younger group, tend to use social media networks from 18:00 to 22:00.

Busy Lizzie Featured Business on Bank of Ireland All About Business Site

13 May

Featured Business

Tara Dalrymple

  • Company: Busy Lizzie
  • Industry: Lifestyle Management
  • Website: http://www.busylizzie.ie
  • Location: Galway, Limerick, Cork, Dublin and Wicklow

Busy Lizzie provides back office support to SMEs reducing their fixed costs and increasing their bottom line throughout Ireland, Britain and further afield. Busy Lizzie was created 7 years ago with an office in Galway. Since then it has expanded with remote offices in Limerick, Cork, Dublin, Wicklow and Malta. Founder of the company, Tara Dalrymple told us more.

Why did you decide to start your business?

My father was my inspiration for starting my own company. I worked in the family business from the age of 6 folding mail shots, shredding paper and the like. From his various businesses I have learned so much via osmosis, and did not realise how much I had until I first started working outside of family ventures. My father is a great ideas person, he has a flair for customer service and client interaction which I believe is so fundamental in business. He has always told me ‘you can do it, you just need to put your mind to it’ and I have followed his mantra in all areas of my life.

What have been the biggest challenges and achievements for your business?

Like most people taking the jump, the largest challenge was the uncertainty of leaving a secure full time job. I undertook a year’s research before setting up, so I was able to quash quite a lot of the initial fears once I realised that the business model would work.

I have won a few business awards as well such as Winner of the Business and Professional Women’s Club Innovative Business women of the Year Award March 2005, Finalist Midlands/West of Ireland Regional LiveWIRE Young Entrepreneur of the Year Award 2005, Finalist in Image magazine Young Businesswoman of the Year 2008.

What are your plans for the future?

Strengthen our end markets, and emphasis on innovation, high quality services, profitable recurring revenue streams and operational excellence have contributed to consistently strong operating/financial performance

Who do you look up to in business?

Richard Branson, who being a fellow dyslexic shows me how having a learning disability does not hinder one’s ability to build great empires.

The late and great Anita Roddick, who campaigned tirelessly for indigenous tribes, against animal testing and Fairtrade products before anyone else.

What is your advice for other entrepreneurs?

If you have an idea, research it, write a business plan and never be afraid to ask for help or to ask what you think is a stupid question and network like crazy (on and offline).

Build a support system around you, and with these tools you are able to go onto great things.

How are you gaining visibility and promoting the business?

A mix of mainly online promotions, business forums targeting SMEs and through my monthly article in the Irish Independent ‘Business Brain’ where I write about topics targeted at SMEs.

Do you use any Social Media?

We are heavy users of social media, and have been using electronic marketing since 2005. With my background in IT, coupled with a great marketing team we utilise social media to great effect. We are constant users of Facebook, Twitter, blogs, LinkedIn, for ourselves as well as our clients and are starting to use foursquare for clients, as well as QR codes which are going to be huge.

Mobile Web Users in Western Europe to Double by 2015

12 Apr

Article taken from emarketer.

And they’re willing to interact with brands on their phones

Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage. The EU-5 is no exception, and eMarketer expects the number of mobile web users in the UK, France, Germany, Italy and Spain to double between 2010 and 2015.

This year, more than 58 million residents of the EU-5 will use the mobile internet at least monthly, according to eMarketer estimates. That will represent less than a quarter of the population.

“Greater use of browsers and apps, in addition to the already widespread use of text messaging, mean enhanced opportunities for marketers to engage customers at every stage of the purchase process, from building awareness all the way through to after-sales service and customer relationship management,” said eMarketer principal analyst Noah Elkin, author of the new report, “Western Europe Mobile: Trends, Case Studies and Best Practices.”

Mobile Internet Users and Penetration in the EU-5, 2009-2015 (millions and % of mobile phone users)

Further good news for marketers is that Europeans are already fairly warm to mobile marketing efforts.

“The willingness of consumers in Europe to interact with brands on their mobile phones—and their growing appetite for perks such as coupons and special offer alerts—have jump-started a new phase in mobile marketing,” said Elkin.

More experienced companies are moving from one-off direct response campaigns to efforts aimed at driving awareness and ongoing customer engagement. Loyalty efforts are likewise becoming more sophisticated, and marketers are placing renewed emphasis on permission-based practices, dovetailing well-established practices of opt-in mobile marketing in the region.

These, along with other factors, will contribute to major increases in mobile ad spending in the region. Mobile ad network aggregator Smaato and research firm mobileSQUARED predict tenfold growth between 2010 and 2015.


Mobile Advertising Spending in the EU-5, 2010 & 2015 (millions)

“Successful mobile marketing demands a comprehensive approach,” said Elkin. “Leading European marketers understand that mobile is central to the ways customers interact with them. Consequently, they know that mobile is central to the health of their brands.”

Quora – Learn About It

11 Apr

Quora has been around for a while, but its gaining momentum in Ireland and the UK. Learn about it in this simple illustration from KISSmetrics, and think about how to incorporate into your company and get ahead of the pack.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement

Email: info@busylizzie.ie | Web: www.busylizzie.ie

Always Update Social Media

28 Mar

To me, there is nothing worse than a twitter, Facebook or WordPress account that has not been updated in weeks or months.

There is no point advertising the fact that you have a social media stream if you do not have the time to update it regularly.

There are many tools out there to make it easier to manage your social media posts in one place. The team at Busy Lizzie love using Hootsuite, we are PC driven but I know there are many MAC versions out there. The great thing about these tools is that you are able to schedule in tweets/FB and WordPress messages in advance, track the effect of campaigns through their metric driven analytics (fee based) and manage all communication in one place.

The main thing to remember with Facebook is that is has a ranking system called edgerank that will load your posts based on the frequency in which you post. The optimum for this is every other day, and 2 posts/day to ensure that the majority of your posts are show in your news feed.

With Twitter retweeting peaks at 5.30 and at weekends, so that is a good time to get your message out there. People are either doing a final check before they leave the office, or they are doing it at home or via their PDAs, iphones or androids over the weekend.

Recent research from Mashable suggests that blogs that have more than 5 posts/day show the best results. Always drive your blog posts to your WEBSITE, and reply to any comments in a timely manner.

With all social media, ask open-ended questions. Interact with your followers to get them to buy into your brand.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement

Email: info@busylizzie.ie | Web: www.busylizzie.ie


16 Mar

In this fast-paced era of communication technology, we can look to more and more ways to get our message out there and generate sales. One recent method is the QR (Quick Response) code, which you probably have seen in magazines, ads, or even your airline boarding pass but didn’t know what it was and probably didn’t realize its amazing potential.

QR Codes are 2-diminensional barcodes read by barcode scanners. Similar to the price code barcodes on products that are scanned at purchase and for inventory purposes, QR codes can hold thousands (and growing) of alphanumeric characters and the information encoded can be text, URL  or other data. These codes are read by a barcode scanner available for most smart phones. Though somewhat new to the west, this technology has been used for a decade in Japan where it was invented.

So how is this important to your business? Well, the uses and benefits are almost limitless! We’ll only scratch the surface here. QR codes can provide your clients and potential clients with huge amount of timely, relevant data wherever and whenever they want or you want them to have it, from providing an URL to an entire e-book. You control to what your QR code is linked.

Only some of the possibilities a QR code can provide or link to:

  • Product  website with details
  • Twitter, Facebook IDs and Pages
  • Links to You Tube video
  • Link to blogs
  • Installation instructions
  • Warnings and warranties
  • Directions and contact information
  • Customer feedback forms
  • Customer information
  • Activate smart phone actions including email
  • Lots more!

Where can you provide QR codes? Again, the list seems endless:

  • Flyers, posters, marketing kits
  • Television ads
  • Social media platforms
  • Magazines
  • Newspapers, like England’s The Guardian
  • T-shirts
  • Billboards,
  • Business cards
  • You Tube
  • Window decals
  • Sides of vehicles
  • Windows
  • Nametags
  • Ticket stubs
  • POS receipts
  • Emails

If you’re not excited yet, there’s more! URL shortening sites like bit.ly.com and goo.ly.com automatically provide CR codes along with the shortened URL’s along with analytics! The codes can link mobile devices to a fully-functioning Facebook “Like” button, landing pages, coupons, or special deals you want to promote. QR codes are easy for the technology challenged, quick for the impatient, and low to no cost to initiate and use.

You can generate QR codes with a site like Kaywa.com or rely on your cutting-edge developer. Customers may already have readers on their phones or can download as an app, such as i-nigma for iPhone or Barcode Scanner for Android.

Promoting this on your sites and SM will intrigue your customers, engage them, and may introduce them to something new and beneficial. QR even further enhances the ability to exchange immediate fresh content.  Check into to QR – you have nothing to lose, and so, so much to gain!

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