In this fast-paced era of communication technology, we can look to more and more ways to get our message out there and generate sales. One recent method is the QR (Quick Response) code, which you probably have seen in magazines, ads, or even your airline boarding pass but didn’t know what it was and probably didn’t realize its amazing potential.
QR Codes are 2-diminensional barcodes read by barcode scanners. Similar to the price code barcodes on products that are scanned at purchase and for inventory purposes, QR codes can hold thousands (and growing) of alphanumeric characters and the information encoded can be text, URL or other data. These codes are read by a barcode scanner available for most smart phones. Though somewhat new to the west, this technology has been used for a decade in Japan where it was invented.
So how is this important to your business? Well, the uses and benefits are almost limitless! We’ll only scratch the surface here. QR codes can provide your clients and potential clients with huge amount of timely, relevant data wherever and whenever they want or you want them to have it, from providing an URL to an entire e-book. You control to what your QR code is linked.
Only some of the possibilities a QR code can provide or link to:
- Product website with details
- Twitter, Facebook IDs and Pages
- Links to You Tube video
- Link to blogs
- Installation instructions
- Warnings and warranties
- Directions and contact information
- Customer feedback forms
- Customer information
- Activate smart phone actions including email
- Lots more!
Where can you provide QR codes? Again, the list seems endless:
- Flyers, posters, marketing kits
- Television ads
- Social media platforms
- Newspapers, like England’s The Guardian
- Business cards
- You Tube
- Window decals
- Sides of vehicles
- Ticket stubs
- POS receipts
If you’re not excited yet, there’s more! URL shortening sites like bit.ly.com and goo.ly.com automatically provide CR codes along with the shortened URL’s along with analytics! The codes can link mobile devices to a fully-functioning Facebook “Like” button, landing pages, coupons, or special deals you want to promote. QR codes are easy for the technology challenged, quick for the impatient, and low to no cost to initiate and use.
You can generate QR codes with a site like Kaywa.com or rely on your cutting-edge developer. Customers may already have readers on their phones or can download as an app, such as i-nigma for iPhone or Barcode Scanner for Android.
Promoting this on your sites and SM will intrigue your customers, engage them, and may introduce them to something new and beneficial. QR even further enhances the ability to exchange immediate fresh content. Check into to QR – you have nothing to lose, and so, so much to gain!
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