Tag Archives: go green

Does Your Business Have a Sustainability Plan?

19 Jun

As you build up your small business, important things you want to project to clients are trust and responsibility. It’s vital that when you make a promise or claim that you follow through with it each and every time. There is very little room for error or second chances because if you fail a customer, chances are your competitor is ready to jump in.

How green your company is really is of importance to people today. It no longer is a choice to include or not include in your marketing and advertising plans. In fact, it is SO necessary that in addition to marketing, business, and advertising plans, SME’s are preparing Sustainability Plans. There is more to running an effective environmentally-friendly company than it used to be and more is expected by the public.

Change can only happen if your people are behind it, so make sure your commitment is clear and persistent. There are many companies and non-profits that can advise you what sustainability efforts are best for you, and grants, incentives, and loans to help you fulfill what you decide to initiate. Check with associations and local governments for free or low-cost environmental audits, as well.

It takes research, some initial spending, but the savings (and profits) you will achieve will be worth it. And, yes, whatever your business does to lessen your footprint WILL benefit our planet.

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Don’t Just Talk the Green – Create and it Will Grow! Part 4

31 Mar

Entrepreneurs and owners of small businesses are constantly creating, brainstorming, making improvements, changes, and planning.

Going green falls right into these mindsets and helps you achieve your goals. You will feel extra proud about your business and will help inspire your customers and other growing businesses as well. Whether your strategy is baby steps like adding live plants or putting out more recycle bins or is major steps like going paperless and implementing remote working policies, everything starts out with entrepreneurial activities listed above.

By researching and encompassing more green ways to do business, you need to create new methods, discuss and plan strategies with staff, and when something doesn’t work you need to ditch it and try something else. Isn’t that what you do every day? The point here is to jump in with those same entrepreneurial skills and try everything you can to work as environmentally friendly as you can.

Financially, it means reducing costs because you are recycling and taking on new customers because you’ve been able to market your green business strategies. Your business environment is more pleasant because you’ve been brainstorming creatively with your staff and encouraging them to cut down on the commuting but increasing communication. You are lessening your environmental footprint and feeling pretty darn good about it.

Growing a business that is green is growing a better and more prosperous one.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement | Email: info@busylizzie.ie | Web: www.busylizzie.ie

Going Green in Your Business – Part 3

29 Mar

Small businesses do not have to make grandiose gestures to show their “green” commitment and make an impact on their carbon footprint. The ability to state that sustainability is part of your business strategy can require only small efforts by you and your staff. Also, even though you might not immediately notice the lessening of the environmental impact, you can notice it in your finances.

Depending on your business situation, you may want to start off with a “green team.” This would be a few (or just one) employees who show an interest in reducing your carbon footprint. It will make them feel part of the process and get creativity flowing, always positive for a growing business.

1.       Change your light bulbs to energy efficient types. These are readily available in most home improvement stores, need to be changed much less often, and may provide tax benefits.

2.       Encourage your employees to use less hot water.

3.       Plant a tree. Even a small plant will provide shade to cut your energy costs.

4.       Dress in layers so that you can lower your thermostat in the winter and raise it in the summer.

5.       Walk more, drive less.

6.       Cut the use of paper by increasing whatever tasks you can accomplish electronically. For instance, you can fax online to rid yourself of unit, electricity, phone line and supplies.

7.      Rubbish on the ground near your office? Pick it up and drop it in the bin.

8.       Make sure your tires are inflated properly so your car is driving efficiently.

9.       Unplug or leave off (or set to sleep mode) electronics, printers, and lights when not in use.

10.   Put out recycle bins in easily accessible places.

11.   Find ways to reuse everything you can.

12.   Start a shared music library for employees to share mp3 and CDs, books, magazines.

13.   Use thermal carafes and stainless steel water bottles to cut out coffee cups and plastic water bottles.

14.   Use less packing material or reuse other materials.

15.   Go wireless to lessen employee commuting and in-person meetings.

16.   Have your insulation in windows and doors inspected to insure they are properly sealed.

17.   Join green business organisations and suggest greener alternatives to customers.

All of these tips can be applied to your home as well as the office. Remember, lead by example and talk up your efforts whenever you have a willing audience.  Take baby steps and try one or two tips to start until everyone is comfortable with the changes.

The perception of your business will be one that’s progressive and proactive, and will encourage morale and personnel opportunities. Keep your environment open, honest, and encourage laughter. The health will spread. Being green is an attitude that’s become part of our culture, both socially and corporate. It isn’t just preferred…it’s expected.

Business Brain March 2011 – Tara Dalrymple’s Monthly Irish Independent Column

25 Mar

Don’t Just Talk the “Green” Talk

24 Mar

Luckily for all of us and the environment, businesses of all sizes are playing their part in going green. However, small businesses still may be hesitant to initiate the necessary changes in fear of high costs and loss of productivity.

The truth is showing our commitment to sustainability is not just an abstract wish of the environment protection groups. This movement has grown to such vital importance that small business CANNOT ignore it as a necessary marketing tool.

Don’t consider the business benefits of green marketing the wrong reason to do the right thing. Upholding moral and social responsibility always has financial benefit because talk alone doesn’t attract customers and it certainly doesn’t keep customers. Green marketing is a business strategy.  It is what a business does behind the scenes that show its market viability and ability to keep its promises.  Think about it. Would you purchase the services or products of a company that says one thing but does another? A company that states its products are “green” but expends great valuable resources to produce that product such as tonnes of paper, wraps products in plastic and provides plastic water bottles at meeting with customers isn’t being honest about its intent.  “Green” is no longer just a catchphrase. It is important to consumers.

One of the best and most effective methods to go “green” is to go “electronic”. There is much more than recycling to be done by small business. Providing reusable water bottles and wrapping product in paper or, better yet, reusable bags, really are no-brainers. Actually, a strong green marketing strategy can be very accessible and inexpensive. Sharing information, which is the crux of building a good marketing plan, can be done using social media such as Twitter and Facebook, communication methods such as MailChimp WordPress. They are easy to use, have a massive (worldwide) audience, and are free or low cost.  Provide whatever you can electronically. Take advantage of online gadgets to get max use of your website (you do have one, right?). Open an online store, provide customer surveys, update your information in newsletters, advertise great deals on your Facebook landing page, and more possibilities are endless. You’ve widened your market and eliminated the use of resources from countless meetings (petrol from travel and those ever present water bottles!), paper, printing, packaging, not to mention, your time and money.

Busy Lizzie provides advice on all types of green initiatives, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement | Email: info@busylizzie.ie | Web: www.busylizzie.ie

Don’t Just Talk the Green Talk – Walk it as Well! (Part II)

17 Mar

Luckily for all of us and the environment, businesses of all sizes are playing their part in going green. However, small businesses still may be hesitant to initiate the necessary changes in fear of high costs and loss of productivity. The truth is showing our commitment to sustainability is not just an abstract wish of the environment protection groups. This movement has grown to such vital importance that small business CANNOT ignore it as a necessary marketing tool.

Don’t consider the business benefits of green marketing the wrong reason to do the right thing. Upholding moral and social responsibility always has financial benefit because talk alone doesn’t attract customers and it certainly doesn’t keep customers. Green marketing is a business strategy.  It is what a business does behind the scenes that show its market viability and ability to keep its promises.  Think about it. Would you purchase the services or products of a company that says one thing but does another? A company that states its products are “green” but expends great valuable resources to produce that product such as tonnes of paper, wraps products in plastic and provides plastic water bottles at meeting with customers isn’t being honest about its intent.  “Green” is no longer just a catchphrase. It is important to consumers.

One of the best and most effective methods to go “green” is to go “electronic”. There is much more than recycling to be done by small business. Providing reusable water bottles and wrapping product in paper or, better yet, reusable bags, really are no-brainers. Actually, a strong green marketing strategy can be very accessible and inexpensive. Sharing information, which is the crux of building a good marketing plan, can be done using social media such as Twitter and Facebook, communication methods such as MailChimp and WordPress. They are easy to use, have a massive (worldwide) audience, and are free or low cost.  Provide whatever you can electronically. Take advantage of online gadgets to get max use of your website (you do have one, right?). Open an online store, provide customer surveys, update your information in newsletters, advertise great deals on your Facebook landing page, and more possibilities are endless. You’ve widened your market and eliminated the use of resources from countless meetings (petrol from travel and those ever present water bottles!), paper, printing, packaging, not to mention, your time and money.

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Busy Lizzie provides advice on all types of green initiatives, including quality social media services. Contact us …

Don’t Just Talk the Green Talk – Walk it as Well! Part 1

15 Mar

Good business practice is instilling in customers the feelings of trust and sincerity. Companies need to stand behind their products, policies, and beliefs. Want to express your company’s commitment to sustainability and protecting the environment? Let them see your employees saving time, money, and energy commuting to work and meetings.

Encourage programs among staff to get them walking (also good exercise!), “Bike to Work”, sharing rides, and work-from-home plans.
It’s very easy in these days of electronic communication to save energy while still sharing ideas and being part of a team. In addition to work-from-home days, working virtually whether at home or in the office is available to almost everyone. Skype allows you to IM (instant messenger), phone with audio or video, and limited file sharing for free; Cisco WebEx and others provide free and easy web conferencing and online meeting tools, and sites like Gotomypc allow sharing of computer screens.

There are many document sharing and storing sites like Dropbox for online storage and sharing of documents, files, etc. Taking advantage of user-friendly sites like these free staff and colleagues from needing to travel to business meetings, conferences, and pickups and deliveries. Search out new ways to learn and access information you need without stepping outside your office door. The Internet is a resource with a mind-boggling amount of information.

If you need to know what’s going on in your marketing territory or neighborhood (or beyond) just click on Facebook.
Group your errands among the office and with other locations close by and try to carpool.

If you must drive, slow down, as driving fast with lots of stops and starts can heavily drain your gas tank. Keeping your car tuned up, tires properly inflated, and in good shape also helps it to use energy efficiently. Saving just a little each week really adds up.
Share your green transportation experiences with your customers, and they will be confident that you do as you say, and don’t just talk the green talk; you walk, bike, web conference, and conserve it as well!

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