Tag Archives: facebook
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When They Were Small

20 Feb

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Are you a Graduate?

11 Feb

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What is the Value of a Facebook Fan?

17 Dec

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New Business Pinterest Page

4 Dec

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So the day has finally arrived when Pinterest graduates from University and becomes a grown up. In the Social Media world, this means that Pinterest has now added a business page option. So instead of controlling your page the personal way, it will give a more professional feel to your page from this great social media platform. Bravo Pinterest! I have spoken regularly about Pinterest’s growing presence and how shortly it will be a force to be reckoned with. If your business has held back in creating a page because of Pinterest’s believed “fluffy” nature, now has never been a better time to join the millions of Pinterest ‘pinners’.

So the good news is that Pinterest is giving the option to create a business page or change your existing page to a business one, if your business is on the fence about how it ‘presents’ itself in the cyber world, you needn’t worry because now you can have two Pinterest pages if you wish to aim at two totally different types of customer! I also have no doubt that this change will flock a whole different kettle of fish, and why not?! Pinterest wants it audience to be everyone. Clever move Pinterest. To make way for this change, Pinterest had to change its terms of service, making it explicit that the use of the platform for commercial purposes is accepted without mentioning retail or advertising. The material difference from a revised version of the terms of service for users is a section entitled “Tools for Site Owners,” which notes that usage of Pinterest features like the “Pin It” and “Follow” buttons on third-party sites must comply with company policy and branding guidelines. It also outlines Pinterest’s prerogative to collect data: “By incorporating Site Features into your site or service, you agree that Pinterest may collect and use information from you and your users as described in our Privacy Policy.” It really is very simple and the terms of service and Pinterest have also added two new widgets which allow businesses and individuals alike to embed pins and boards to third-party sites. So in a nut shell it increases your brand and allows encourages more followers to your profile.

So why should your company convert to a business page, and the answer is simple; images are a powerful marketing tool. Images that get alot of attention, trend on this social media platform. You will get millions of extra eyes on your brand as your images go viral for free. Pinterest will feed your other social networks and blog. Plus you’ll get more email sign ups from the traffic you source from this site. Email lists are gold! You can also use Pinterest as a direct sales tool, just be creative with your ‘pins’ and you will get attention in no time! So I’m blue in the face, just join Pinterest!

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BPW Innovative Business Woman of the Year 2005

Listed in Top 40 Irish Female Entrepreneurs: Image Business 2006

Listed in Top 100 Women in Business by Entrepreneur Magazine 2006 & 2007

Finalist Image Magazine Young Businesswoman of the Year 2008

Busy Lizzie strives to improve our clients’ lives through our time saving services
TelDublin (0)1 514 3401  Galway (0)91 39 99 50Emailinfo@busylizzie.ie | Web: www.busylizzie.ie

 

Sign Up for Our Newsletter What are our clients saying

 

 

This e-mail and any attachments are confidential and may also be legally privileged and/or copyright material of Busy (or its affiliated companies).  If you are not an intended or authorised recipient of this e-mail or have received it in error, please delete it immediately and notify the sender by e-mail. In such a case, reading, reproducing, printing or further dissemination of this e-mail or its contents is strictly prohibited and may be unlawful.

 

Busy Lizzie does not represent or warrant that an attachment hereto is free from computer viruses or other defects. The opinions expressed in this e-mail and any attachments may be those of the author and are not necessarily those of Busy Lizzie.

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Twitter vs Facebook

30 Oct

Pinterest vs Facebook

25 Oct

Visual content has become one of the most desirable types of content — because it’s so frigging  easy to consume. But it’s not enough to just create beautiful, funny, engaging visual content … marketers are now wondering where the best place to promote that visual content is.

Every social media site nowadays allows you to post visuals but it doesn’t necessarily mean that your visuals are being exploited through the best medium, especially if you are using said visual to promote/sell a product. Previously if I was to think of the best social media site for visual content promotion, it would be Pinterest hands down. In a poll carried out by HubSpot, 21% of users bought a product after seeing it on Pinterest, this is a good figure, proving the power of the image.

Recently Facebook launched a little something called ‘Collections’, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn’t it? So the debate begins- Facebook or Pinterest.

So if we were to consider the audience factor, Facebook would win hands down, I have already reviewed the ins-and-outs of Pinterest and although it is growing rapidly in users, the demographic of audience still remains a majority in the female viewership, spanning early 20’s to mid 40’s. This is perfect if this is your target audience, but the statistic remains that 98% of people on Pinterest also owns a Facebook account. So if Pinterest is so targeted, wouldn’t it then be better for your diverse visual content to be on Facebook, where it can be seen by more people … and a wider variety of people? That way if you post something more data-driven, or perhaps targeted to a male audience, you’d see greater success. And even if you posted something that would do well on Pinterest, most of those users are likely already using Facebook! So you’ll still reach them. Sorry Pinterest…….

Personally I love infographics, I think they are a fast, condensed, and fun use of information to feast the eyes on. They do exactly what they say on the tin. Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. One way to accelerate that reach is by sharing these infographics on social media. Pinterest wins this battle hands down. Posting infographics to Facebook does them no justice as it only favours nice square images rather than the vertical images, basically your infographic ends up looking like a hot mess…

Facebook does however get their own back through the amount of likes, comments and shares that photos receive when posted. On Facebook, however, content that is interacted with via likes, comments or shares directly impacts its visibility in user news feeds. And on Facebook, the world’s largest social network, photos perform best. Naturally, the more images you share — and the more they are interacted with, of course — the more people your visual content (and your brand) reach. Pinterest is unfortunately limited to repinning.

So which social network is better for visual content? And the answer is it depends… The two social media sites really differ in terms of audience, how you want the image to be populated, if you are selling a product etc so both are strong in effect. However, if your business is solely interested in sharing visuals for brand awareness and reach, for instance — in that case, you might want to focus your efforts more on Facebook. But if your business is trying to drive purchases of a product, you might see more luck on Pinterest but all in all the power of the image is stronger than ever.

      

BPW Innovative Business Woman of the Year 2005Listed in Top 40 Irish Female Entrepreneurs: Image Business 2006Listed in Top 100 Women in Business by Entrepreneur Magazine 2006 & 2007

Finalist Image Magazine Young Businesswoman of the Year 2008

Busy Lizzie strives to improve our clients’ lives through our time saving services
TelDublin (0)1 514 3401  Galway (0)91 39 99 50Emailinfo@busylizzie.ie | Webwww.busylizzie.ie 

Sign Up for Our Newsletter               What are our clients saying

 

 

This e-mail and any attachments are confidential and may also be legally privileged and/or copyright material of Busy (or its affiliated companies).  If you are not an intended or authorised recipient of this e-mail or have received it in error, please delete it immediately and notify the sender by e-mail. In such a case, reading, reproducing, printing or further dissemination of this e-mail or its contents is strictly prohibited and may be unlawful.

 

Busy Lizzie does not represent or warrant that an attachment hereto is free from computer viruses or other defects. The opinions expressed in this e-mail and any attachments may be those of the author and are not necessarily those of Busy Lizzie.

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Rules for Social Media

24 Oct

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Word Of Mouth

20 Oct

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How Social Media Will Affect the Election

19 Oct

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Twitter vs Facebook

15 Oct

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