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WE HAVE MOVED.

15 Jan

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The Busy Lizzie office have been undergoing some refurbishment and this includes some re-branding and a new website.

We have been working hard over the past few months to build our services and grow our team and are delighted to announce new services to our brand.

We are excited to launch some great new services, including:

We are also extremely excited to announce the launch of our sister company; Mission Possible

MissionPossible 2

Please watch the video and let us know your thoughts.

 

Please follow the link to our new Busy Lizzie website and don’t miss out on another one of our blogs.

Busy Lizzie Business Brain Interview with Donncha Hughes, Trainer and Business Mentor

22 May

Donncha Hughes GMIT New Frontiers Phase 1

About: Based in Galway (native of Tipperary), Graduate of NUIG with Masters in Marketing, works with Startups and Technology and Professional Service SMEs to grow their businesses. 

 

 1.          Why did you decide to start your business?

 I finished as Enterprise Acceleration Centre Manager in LIT in June 2010. I had great experience working with startups and I had a great network built up, so it was a natural decision to set up my own business.

 2.          What have been the biggest challenges and achievements for your business?

As I was leaving my job, I was asked to do some projects and to submit some tenders. As such I was up and running. I also availed of the Short Term Enterprise Allowance which is a great initiative.

My biggest challenge was to figure out what services to provide and who would be my paying customer. The answer is that I provide training and mentoring on behalf of Enterprise Agencies. I had to decide what services I would not provide. It took me almost 18 months to finish the content for my website. One day, it dawned on me that I am a trainer and mentor and not a Consultant. The message on my website is very specific. I removed a lot of the standard marketing consultancy text that you might expect. I win business via direct Sales. This includes leveraging my existing network to get introductions to staff in the Enterprise Agencies. It is great to get a referral and then win work after I meet the new contact.

I have found that I have learned a huge amount about startups, technology and business since I started working for myself. It has been a fantastic experience. My biggest achievement has been to design and deliver a training programme for graduates in GMIT. Working with George McCourt in IiBC, it is branded as the ‘Lean Startup @ GMIT’ programme. We recently completed an End of Programme evaluation and the results were extremely positive. It is brilliant when you get proof that you are making a difference.

3.          What are your plans for the future?

I don’t really have a long term plan. My goals for each of my first two years related to keeping clients happy, winning new clients, and building my profile as an expert (a friendly and approachable one) in the startup community. From a personal point of view, we have two wonderful small kids so ‘being your own boss’ offers great flexibility. What I really like is being in control of my own diary and having the ability to respond to opportunities. As a startup, and particularly a sole trader offering services, it is difficult to forecast given the current environment but I have confidence that I will be busy for the rest of 2013 and into 2014.

 4.          Who do you look up to in business?

I love reading books. My favourite business book ever is the Jelly Effect by Andy Bounds. He has a great story.  My favourite blog author is Seth Godin. I read his blog via email every day. Ash Maurya, Running Lean is the author that I discovered in 2013. Those are three guys I would love to meet.

I have been very lucky in my career to date. I worked with IBEC in Limerick for 7 years. I met CEOs of all the multinationals and the big Irish businesses in the Mid-West. These guys were running big companies and have great pedigrees. But you quickly find out that they don’t know everything. I learned a lot from them and I got confidence that I could help them too. A brilliant guy from my time in IBEC is Liam Ryan, BMS Ireland http://bmsireland.com/. He set up a small business in Limerick 30 years ago and it grew to over 200 people at its peak. The company design and market a range of products to include the ‘Clever Paddy’ a brilliant torque wrench, which sells all around the world. He has a view of design akin to Steve Jobs. Keep it simple. Most recently, I attended a presentation recently by John Conconnan of JFC Engineering in Tuam. He spoke at the SCCUL mentors event hosted by Liam Bluett in the  Ballybane Enterprise Centre.  John has a brilliant story. I admire anyone who is out there running a business. It is a massive challenge and I feel privileged to be in a position to work with them.  I particularly admire women promoters. I have hundreds of examples of startups so it difficult to pick out any in particular. But, Aine Gleeson of WowWee http://www.wowwee.ie based in Ennis is running a fantastic online gift business which now employs 6 people – the business sells thousands of great quality personalised Christmas Stockings every December to every part of the globe.

5.          What is your advice for other entrepreneurs?

 There is amazing ‘startup goodwill’ to be tapped into when you start your business. It is very important to avail of the help that is out there. I definitely recommend Start Your Own Business programmes delivered on behalf of the Enterprise Boards. New Frontiers is a great option for promoters who have ambition to scale internationally over the longer term.

My big advice to entrepreneurs is to focus on the problem faced by an identified customer. Generally, promoters focus on an area of expertise where they have access to customers. It is very important to build up a track record of success by starting small. You can then reach for those ‘stretch’ goals.

 6.          How are you gaining visibility and promoting the business?

 I win business as a result of my network and direct Sales. Tenders are very important and now that I am established, referrals are increasing in importance.

7.        Do you use any Social Media?

I help clients with Social Media and I am a big advocate of understanding how Social Media can contribute to business goals.  I always say that if a business can see two or more of its customers talking about their business or products in a café, then they should be on Facebook (with a facebook business page).

In general, businesses targeting the B2B should be on LinkedIn. I find LinkedIn great as a follow up to real life networking. It is also great for messaging people who I have not talked to in a long time. In general it is fantastic for keeping up to date with what my contacts are doing. I used to like LinkedIn groups to keep up to date on industry activities but I have found recently that LinkedIn groups are not as interactive as they should be. As such I am finding that I am gravitating towards Twitter and more particularly Google+. Both are great platforms for finding really interesting content.

I also write a blog and have contributed several articles to Tweak Your Biz. This is a brilliant network blog all about business. I want to establish myself as an authority on startups and this is a great way to circulate content. I also wrote an article for Small Business Can – this is a great resource for anyone in business in Ireland. Finally on social media, I appreciate the power of YouTube and have created a super video for one client. For my business Slideshare, the presentation sharing platform, is fantastic. I have embedded a few presentations on my website using Slideshare. I recently got an email saying that my presentations had received 10,000 views. But I don’t get carried away with such statistics as at the end of the day, I have to keep in direct contact with my customers. Ideally, you want them to ring you!

 

More about Donncha Hughes

 

About Me (Blog) : http://www.startuphughes.com/blog/donnchahughes/

Mobile : 086 1724887

Website : www.startuphughes.com

Linkedin : http://ie.linkedin.com/in/donnchahughes

Twitter : @donnchadhh

Member of SCCUL Mentor Panel http://www.scculmentors.ie/?p=334

Google+ : https://plus.google.com/118057181258567966884/posts

Slideshare: http://www.slideshare.net/donnchahughes

Tweak Your Biz: http://tweakyourbiz.com/author/donnchahughes/

 

 

 

 

Job Description: Marketing, Web Designer and PR Intern

9 May

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BusyLizzie.ie is an SME support services provider, specialising in social media and administrative support, and are based in the Galway Technology Centre, Mervue IDA. For the next stage of our growth plan we are offering 2 x Full Time Marketing and Web Design Internships to join our growing team starting in mid-June.

 

We are interested in your attitude and ambition as well as your experience and qualifications. We don’t expect you to re-invent the wheel, but do expect you to create successful campaigns and follow what the industry is doing. You will be given the autonomy to follow through on your ideas and the satisfaction of being a significant member of a team who drives success. Full support and training will be given to help you achieve your goals.

 

On successful completion of the Internship and having achieved your KPIs, you will be appointed as a permanent full-time Product Manager where you will take ownership of one of our other online commercial ventures. You will also receive a financial bonus as a thank you.

 

Purpose of Role:

  • Drive awareness of BusyLizzie.ie using both online and traditional marketing activities
  • Work with existing customers and identify meaningful ways of attracting new ones and maintaining Customer Relationship Management system
  • You understand that customers and consumers are at the heart of any successful business
  • You recognise that Google Adwords and Facebook Advertising does not build a business
  • The ability to formulate a detailed commercial marketing plan and implement it
  • Be comfortable on the phone and speaking to customers, press and partners
  • Attend conferences, seminars, networking events and trade shows as required
  • Implement industry SEO (keyword research, writing Meta tags, Link building etc.) best practice techniques and apply them
  • Write content and articles on a regular basis to drive customer engagement
  • Online PR
  • General Administration
  • Research and Analytics
  • Content curation on social networks including Twitter, Facebook and LinkedIn
  • List management and other tasks for email marketing
  • Promotion of competitions on social media and other electronic channels

 

Skills Required:

  • 3rd level qualification, preferable digital marketing qualification
  • Be a self-starter who is passionate about generating new and interesting ideas
  • Have a strong work ethic and be a core part of a small busy team
  • Telesales or customer service experience would be an advantage
  • Relevant experience in analytics and SEO would be an advantage
  • Excellent computer skills; proficiency in Microsoft Word, Excel & PowerPoint
  • An eye for detail and a high standard of written English are also essential
  • Have a sense of humour when things go wrong… because they often do!

 

How to apply:

  • 1 x page cover letter outlining why you would like to work with us and what skills you bring to the party.
  • 1 x page CV outlining your career experience and education to date.
  • Listing any proficiency in social media management tools, email marketing software and other relevant packages.

 

Send your application to jobs@busylizzie.ie by the 31st May 2013 for consideration.  busy lizzie logo blog

     

BPW Innovative Business Woman of the Year 2005

Listed in Top 40 Irish Female Entrepreneurs: Image Business 2006

Listed in Top 100 Women in Business by Entrepreneur Magazine 2006 & 2007

Finalist Image Magazine Young Businesswoman of the Year 2008

 

Busy Lizzie strives to improve our clients’ lives through our time saving services
Tel: Dublin (0)1 514 3401  Galway (0)91 39 99 50| Email: info@busylizzie.ie | Web: www.busylizzie.ie

 

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This e-mail and any attachments are confidential and may also be legally privileged and/or copyright material of Busy (or its affiliated companies).  If you are not an intended or authorised recipient of this e-mail or have received it in error, please delete it immediately and notify the sender by e-mail. In such a case, reading, reproducing, printing or further dissemination of this e-mail or its contents is strictly prohibited and may be unlawful.

 

Busy Lizzie does not represent or warrant that an attachment hereto is free from computer viruses or other defects. The opinions expressed in this e-mail and any attachments may be those of the author and are not necessarily those of Busy Lizzie.

 

Galway Technology Centre Appoints New Manager

30 Apr

IMG_0867_cropGalway Technology Centre is a state-of-the-art ICT cluster of international repute and reach. It has accommodated the needs of both indigenous start-ups and in-bound international companies ‘soft-landing’ in Ireland. To date, this highly wired and connected facility has supported over 120 companies employing in excess of 1,000 higher value jobs, with this number rapidly growing despite the on-going economic crisis.

 Some of their predecessors and now graduate companies of this facility are major employers. The likes of Duolog Technologies, Storm Technology, Abbott Vascular and BioWare joined the facility in 2010; an IDA supported global leader and major employer for Galway during their launch.

 Promoting entrepreneurship and innovation start-ups at local level is critical for Galway’s future and this purpose built facility contributes to providing the type of environment entrepreneurs and early stage companies need to develop their business ideas into commercial enterprise.

 The centre provides a complete solution to entrepreneurs seeking a high quality environment in which to grow their enterprise from concept to commercialisation and beyond. In the words of GTC’s newly appointed Manager Niamh Costello, “We take care of everything; GTC is a one-stop shop for ICT, digital media, games and other knowledge based companies, offering low cost office space for start-up and growing companies with access to connectivity and a range of services that is second to none in the Galway area.

 The Centre is supported by Galway Chamber, Enterprise Ireland, Galway County & City Enterprise Board and WESTBIC. WESTBIC are located on site and according to Niamh, “provide support to high potential start-up companies in the form of mentorship and assistance with business plans and preparing them for investment funding. Our close relationships with Enterprise Ireland, The City and County Enterprise Boards, Galway Chamber and many others provide backup and support to companies located in the centre”.

 The GTC now houses over 30 companies and is growing in volume monthly. The centre provides flexible, high quality, serviced office space for early stage and developing enterprises. The integrated range of facilities and services are extensive and specifically designed to meet early stage enterprises with limited resources. The centre has invested in key ICT and facilities infrastructure and equipment so that the entrepreneurs can use their resources to concentrate on developing their products and meeting customer demands.

 Now after 19 years servicing the needs of start-up enterprises in Galway, the Centre is ready to support the next generation of knowledge based high growth companies into the future. This generation included BioWare/EA Games, an international company, which located itself temporarily while recruiting for their Customer Centre of Excellence and Network Operations Centre. Niamh comments that “As well as supporting start-up companies, the centre hosts some of IDA’s multinational clients as they establish a base in Galway, to have a readymade, serviced office space available where companies can be up and running with enterprise level ICT systems in the space of days has proved to be invaluable and most importantly allows these companies to concentrate on establishing and growing their presence in Galway.”

 The Centre is the perfect location for entrepreneurs with great ideas but limited finance who need the option to grow from one location without spending their cash on expensive telephony, broadband and firewall software and equipment. GTC’s serviced office space includes VOIP telephony, broadband, firewall, 24×7 access,  a HP training suite, an on-site O’Brien’s Sandwich Bar and a range of other services.

 Frank Greene, Chairman of GTC comments “GTC is a not-for-profit entity set up by Galway Chamber, WESTBIC & Enterprise Ireland to provide over 50,000 sq. ft. “Reference Point” for innovation, incubation and entrepreneurship in Galway City and County. GTC compliments the services provided by FAS, City & County Enterprise Board, Enterprise Ireland, Udaras na Gaeltachta, and the NUIG & GMIT Research centres. GTC provides a range of fully IT services spaces ranging from Singe Desk to up to 2500 sq. ft. units.”

 The centre will be holding a series of seminars given by GTC tenants in the coming months, on current topics surrounding social media in the workplace, app building and social management.

Please contact GTC’s new management team, Niamh Costello or Ann-Marie Tiernan on 091-770007 or mail info@gtc.ie with your queries about the services that GTC provides. www.gtc.ie

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Are you a Graduate?

11 Feb

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Busy Lizzie Business Brain Interview with Ronan Walsh @ MyToysDirect.com

16 Oct

This week we interview Ronan Walsh of MyToysDirect.com

1.    Why did you decide to start your business?

It has always been a goal of mine to start my own business. I have, for years,  being thinking about it but never actually doing it, so about a year ago I decided just to go for it.

I had looked at a wide range of areas, and felt there was a need for an online toy and gift store designed with both adults and kids in mind. One that was built and branded around 3 key points: Fun, Bright and easy to use.

2.     What have been the biggest challenges and achievements for your business?

The biggest challenge is trying to get the mytoysdirect.com name out there on a shoe-string budget.

We face challenges every day, we are at the bottom of Mt. Everest looking up. There is a long road ahead with a lot of challenges and obstacles to overcome, but once you stay true to your goal and enjoy what you’re doing, it will be a worthwhile adventure.

We are placing a strong emphasis on our social media marketing and on site SEO, we are starting to see the results with traffic to our site growing week by week.

At the start I wanted to create a site that was bright, fun and easy to use, so to win the Digital/Online Friendliness Category in this year’s JCI Friendly Business awards was a fantastic seal of approval that we achieved this.

We are also thrilled with the feedback we have got from our customers so far.

3.     What are your plans for the future?

To continue to build and develop our brand. We want to continue to build our product catalogue and are constantly looking at ways to help and support Irish manufactures and distributors. We are also currently working on a new blog which will be aimed mainly at kids and will have a strong educational element to it.

We also hope to expand into the UK market in mid 2013.

4.     Who do you look up to in business?

I come from an entrepreneurial family so I have always looked up to them. I also admire anyone with the entrepreneurial spirit to start a business.

It is a very difficult economic climate out there, but it’s never going to be easy to start a business and that’s why business start-ups should be encouraged and nurtured now more than ever.

5.     What is your advice for other entrepreneurs?

Go for it… on one hand it might fail, and so what; but it might just as easily be a huge success. There are fantastic support groups and mentoring programs available. I was lucky enough to be involved in the SCCUL mentor program in Galway, which was a fantastic help to me and to my company.

The start-up scene is really growing in Ireland. LinkedIn is also a great tool for getting in touch with people who have started their own business, from my experience most entrepreneurs are more than happy to offer their support and knowledge in any way they can.

6.     How are you gaining visibility and promoting the business?

By any means we can. We are nothing if people don’t know about us.

We focus a lot on our social media channels, newsletters and improving our ranking on search engines.

7.       Do you use any Social Media?

Our main social media channel is Facebook. I don’t want our Facebook page to constantly be pushing for sales. We want it to be an engaging and informative side of our brand.

We also have a strong presence on Twitter and are building our Pinterest profile.

Twitter and blogs are also a fantastic way to look at and learn more about online marketing and social media trends.

More about 

Ronan Walsh | My Toys Direct

Office:   + 353 91 768 965

Mobile: +353 87 269 3398

Skype:    rwalshmtd

Linkedin.com/in/ronanw

Services Offered for Small and Medium Enterprises

10 Oct

Do you need an extra hand or an additional assistant for your business? Are you in need of services which offers an affordable price to make your lives easier? Busy Lizzie can help you since they provide businesses and individuals with the time they need to focus on their tasks at work. Operating since 2004, Busy Lizzie will celebrate their seven years in business this October.

Busy Lizzie, which is part of the now popular outsourcing venture, offers a whole lot of services that can help small and medium enterprises (SMEs). Example of services they offer are Virtual Personal Assistant (VPA), secretarial service, print/web design, e-marketing, bookkeeping service, corporate concierge, and medical transcription. The Virtual Personal Assistant (Virtual PA) can help run businesses in a scheduled basis. Their role is to inform you of your daily appointments, make travel arrangements, keep track of finances, and keep the business running smoothly. This service is perfect for business professionals who need to keep on top of their agenda. The secretarial service is someone who can answer the calls, send e-mails, and provide customer service. Busy Lizzie offers a virtual secretary to get things done for you. Print/Web Design helps with providing design and layout for business website, business cards, and posters.

E-marketing is responsible for customising e-newsletters and e-shots for your target market. E-newsletter marketing is important so that you will know which one the people like best. Bookkeeping service helps in keeping track of revenues and expenses, submits VAT returns, and look after weekly and monthly payroll.

Corporate concierge service helps in doing errands like picking up mail and documents and dropping off dry cleaning. Medical transcription service can help provide transcriptions for medical legal reports, medical consultant letters, Educational interview verbatim scripts from video, mp3, tape and audio files, and Masters, under graduate and PHD projects.

With Busy Lizzie’s impressive list of services, you can have more quality time and productive days. To know more about Busy Lizzie services, visit their website http://www.busylizzie.ie

Work More and Get Busy Tirelessly

4 Oct

People today are living in diversity. Workloads and work stations are sporting a different aura in the corporate market. What was practiced 10 years ago in the working sector may no longer be applicable today. Before there were less traffic and people are satisfied with only one job. Nowadays, with the large number of public and private vehicles, busy hours in the streets are extended. Traffic is congested. It cannot also be denied that a better livelihood is highly in demand as the cost of living also increases. That is why most people grab the chance of an extra job whenever they have the opportunity. Businesses are also working double time to meet the expenses of the company and to fairly provide wages to the employees.

A day has only 24 hours but people are seen everywhere working until the wee hours of the morning. They are working sleepless and at the end of another day, you will see them drained. Aside from the work they do outside their homes they still need to do some chores when they arrive to their loving abode. Their work has already squeezed their brains out of their heads and they can no longer bear the additional task waiting for them at home.

Need some help? This is high time you get additional work load without getting tired. The magic of Busy Lizzie will do the job for you. She has a magic wand that can make your day consume 48 hours all to be spent with your family.

Busy Lizzie is a website that offers virtual assistance to people engaged in business especially those who are in the small and medium enterprise and to individuals as well. Their aim is to make life easier. Everybody wants that. They can also offer virtual assistance to business owners by providing a virtual assistant who can manage their appointments and other tasks while away. Simple services can also be offered like household repairs or services.

Busy Lizzie will not be famous if not for their reliable services. Business assistance is very much likely asked from them. They can facilitate anything that comes around the business, from web design to e-marketing, from bookkeeping to decluttering. Busy Lizzie has been of service to people in the US, Ireland and England. Some people know about this virtual service assistance by word of mouth and the number of people that they are servicing is continuously growing. Thanks to the positive response of the people who experienced the direct magic from the company.

If you want an easier life, more time with your family and more time for leisure and fun activities, join Busy Lizzie. Facebook is already a place for every person, businesses and aspiring big business owners. If you know your way around Facebook then it is your chance to visit Busy Lizzie’s page and click on the “like” button. Just go to http://www.facebook.com/pages/Busy-Lizzie/38758469440 and http://www.facebook.com/BusyLizzielife for their business account. Go and browse their Facebook fan and business page and share with other followers your needs and interest in their services.

Facebook technology enhances online marketing

15 Sep

FACEBOOK has tackled several problems with the News Feed page — the very first page that is usually seen by anyone who logs on to the social networking site.

The News Feed is an all-important part of Facebook because of the essential content it brings to the viewing public.

The good news is that engineers and executives of the popular social networking site have come up with new algorithms of News Feed — for the purpose of providing users with relevant content — which are collectively known as EdgeRank.

You may not be aware of the fact that News Feed only brings the subset of the news produced by your friends, but think of this: if the whole content is shown up then this will only overwhelm the viewers.

Developers and other outsourcing sites such as my company, busylizzie.ie, are always trying to make sure that their respective sites and applications are ultimately publishing stories that will make a certain cut and make viewers want for more.

This has led to the conceptualisation of what is known today as News Feed Optimisation and the success of this endeavour is powered by EdgeRank.

EdgeRank is currently at its peak and the formula it uses is more or less straightforward. But you have to take note that there are items that will show up in your News Feed and these items are usually considered as objects.

If a user has an object right in the News Feed like status update, it becomes an object whenever you and other people on that particular site interact with that particular object involved.

Some of these objects would include some actions like comments and tags.

EdgeRank actually has three components which are very important to the algorithms of Facebook.

  • The creator of the item and the viewing user comes with an affinity score. The more messages you send to your friend and the more often you open and visit the profile of that particular friend means a higher affinity score for that specific user.
  • There is a specific weight provided for each type of Edge. For example, having a comment to appear on your page has more weight than that of a Like.
  • The most obvious and most important factor is time. This simply means that the older an Edge is, the less important it becomes.

You need to multiply these factors, add the Edge scores and you will obtain an EdgeRank for an object.

The higher your EdgeRank becomes the more that object will appear right in the user’s feed.

This is the reason why EdgeRank as social media marketing is considered as one of the most effective ways of outsourcing certain online businesses.

There are so many different ways in which you can make use of an EdgeRank; it not only helps enhance your Facebook News Feed but enhances your online marketing business as well.

Tara Dalrymple is the founder of outsourcing company busylizzie.ie.

Busy Lizzie Featured Business on Bank of Ireland All About Business Site

13 May

Featured Business

Tara Dalrymple

  • Company: Busy Lizzie
  • Industry: Lifestyle Management
  • Website: http://www.busylizzie.ie
  • Location: Galway, Limerick, Cork, Dublin and Wicklow

Busy Lizzie provides back office support to SMEs reducing their fixed costs and increasing their bottom line throughout Ireland, Britain and further afield. Busy Lizzie was created 7 years ago with an office in Galway. Since then it has expanded with remote offices in Limerick, Cork, Dublin, Wicklow and Malta. Founder of the company, Tara Dalrymple told us more.

Why did you decide to start your business?

My father was my inspiration for starting my own company. I worked in the family business from the age of 6 folding mail shots, shredding paper and the like. From his various businesses I have learned so much via osmosis, and did not realise how much I had until I first started working outside of family ventures. My father is a great ideas person, he has a flair for customer service and client interaction which I believe is so fundamental in business. He has always told me ‘you can do it, you just need to put your mind to it’ and I have followed his mantra in all areas of my life.

What have been the biggest challenges and achievements for your business?

Like most people taking the jump, the largest challenge was the uncertainty of leaving a secure full time job. I undertook a year’s research before setting up, so I was able to quash quite a lot of the initial fears once I realised that the business model would work.

I have won a few business awards as well such as Winner of the Business and Professional Women’s Club Innovative Business women of the Year Award March 2005, Finalist Midlands/West of Ireland Regional LiveWIRE Young Entrepreneur of the Year Award 2005, Finalist in Image magazine Young Businesswoman of the Year 2008.

What are your plans for the future?

Strengthen our end markets, and emphasis on innovation, high quality services, profitable recurring revenue streams and operational excellence have contributed to consistently strong operating/financial performance

Who do you look up to in business?

Richard Branson, who being a fellow dyslexic shows me how having a learning disability does not hinder one’s ability to build great empires.

The late and great Anita Roddick, who campaigned tirelessly for indigenous tribes, against animal testing and Fairtrade products before anyone else.

What is your advice for other entrepreneurs?

If you have an idea, research it, write a business plan and never be afraid to ask for help or to ask what you think is a stupid question and network like crazy (on and offline).

Build a support system around you, and with these tools you are able to go onto great things.

How are you gaining visibility and promoting the business?

A mix of mainly online promotions, business forums targeting SMEs and through my monthly article in the Irish Independent ‘Business Brain’ where I write about topics targeted at SMEs.

Do you use any Social Media?

We are heavy users of social media, and have been using electronic marketing since 2005. With my background in IT, coupled with a great marketing team we utilise social media to great effect. We are constant users of Facebook, Twitter, blogs, LinkedIn, for ourselves as well as our clients and are starting to use foursquare for clients, as well as QR codes which are going to be huge.

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