10 Great Social Media Marketing Ideas From SXSW

22 Apr

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SXSW 2013 offered many exciting sessions around social media marketing. I was lucky to attend this year’s festival for the first time and without a doubt will be returning. This trip taught me that SXSW does great marketing like no other….

1. Like Austin Itself- Keep It Weird

Fittingly, while speaking in Austin, Texas where the slogan is “Keep Austin Weird”, it should be noted the virtue in keeping things off kilter, goofy, and unpredictable.  We wouldn’t bother with social media channels if the only thing it offered was another chance at broadcasting a new product offering, menu special, etc.  The internet, social media sites; people flock to the goofy stuff, that’s the stuff that gets attention.

2. You Can Still Be Funny With Real Time Response

While the famous Oreo Super Bowl power outage response was terrific marketing, there’s no rush to be first to score humor points off current events. CEO of the Cheezburger Network, Ben Huh shared that pushing to make jokes around breaking news is where brands could get themselves in trouble. Those second or third to the ball can take off.  Consider Dos Equis (the Most Interesting Man in the World meme) and Old Spice (The Old Spice Guy) for example.  Both characters share similarities with the Chuck Norris Facts meme, though the two branded examples came later and still managed to become well known humor hits. Real-Time response is great but make sure your campaign is still in line with your brand’s established personality and history.

3. Be Creative With Automation. It’s Your Friend

A smooth workflow is critical to real-time marketing, and automation can help with this process. Automating the tasks that do not need oversight can allow you to focus on larger campaign issues that can take your business to a higher level. If there is a process you want to automate, there’s a good chance it can be done with workflows. While this is slightly intimidating at first, creating rules is very intuitive. Don’t be afraid to be creative.

4. The Best Ads Become Owned by People, Not Your Brand

Marketers can capitalize on real-time social media marketing yet the best ads become owned by people, not your brand. There’s no formula to have an ad go viral, but when you hit it, it’s magic. But it’s also challenging because control of your brand is in the hands of consumers. Embrace this as a positive and keep listening and engaging.

5. Tell Your Audience What They Need to Know Before They Ask

You will have success if you provide valuable content catered to your audience. One key point? Tell your audience what they need to know before they ask. The upcoming Google Now is working to ensure the information you need to know just comes to you. If that’s a Google goal, why isn’t it yours?

6. Have No Fear

John Cena, like many brands, was initially skeptical about joining social networks.  He wasn’t sure just how much transparency he wanted to offer fans of the WWE, and had thought of the horror stories of misguided tweets.  In the end, he’s been won over by social media’s ability to connect with fans of the John Cena and WWE brands.  Many brands are still skeptical, but John Cena has seen that skepticism disappear now that’s he’s joined the platforms and started engaging.

7. Social Media Is King Of Craig’s List for Sources

This quote came from Greg Galant of Sawhorse Media as part of a panel. What did he mean? Finding the right contacts for your content should start with a search on social media. (Session: Sources in the Social Media Age,Greg Galant of Sawhorse Media, Joe Ciarello of Salesforce Marketing Cloud, Edmund Lee of Bloomberg, and Mike Isaac of All Things Digital)

8. The Ultimate Social Media Key is Flexibility

Real-world disaster communications is critical in today’s social world. Anastacia Visneski of the U.S. Coast Guard shared that there’s no longer the perfect news cycle and people won’t wait for you to create the perfect press release. It’s about maximum exposure with minimum delay.

9. Purpose Will Always Trump Popularity

Newark, NJ’s Mayor, Cory Booker’s session dealt mainly with purpose. Popularity means nothing without it. It’s a great takeaway for brands looking to jump into social media as well.  Popularity (likes, followers, YouTube views) are great but it’s purpose that counts. Booker’s purpose is to make a difference, every day, every minute.  Social media is a huge part of that philosophy as he uses his large social footprint to raise awareness about his concerns.  His duties don’t stop at what’s typically part of the Mayor’s day-to-day responsibilities.  Where he sees a need for awareness, he’ll use social media to spread the word. “Position will not define us, purpose will.”

10. There’s Tons of Data Out There, But Don’t Let it Influence How You Create Content

Keep your goals and audience in mind when creating content. Data can help but it shouldn’t change how to move forward.

Busy Lizzie Lifestyle Management

BPW Innovative Business Woman of the Year 2005

Finalist in Midlands and West of Ireland Regional LiveWIRE Young Entrepreneur of the Year Award  2005

Finalist in JCI Galway Entrepreneur Award 2006

Listed in Top 40 Irish Female Entrepreneurs: Image Business 2006

Double Finalist Network Galway Business Women of the Year Award 2006

Listed in Top 100 Women in Business by Entrepreneur Magazine 2006 & 2007

Finalist in The Image Magazine Young Businesswoman of the Year 2008

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