Benefits of Email Marketing for Export Marketing

18 Apr


Recent research from the Marketing Institute of Ireland into email marketing revealed that 84% of businesses surveyed consider it an important or very important component of their overall marketing strategy. The study also revealed “80% of respondents expect that spend on email marketing will either stay the same (42.7%) or increase (37.1%) over the next 12 months. This reflects the positive sentiments being shown towards email by Irish marketers today”.


Benefits of Email Marketing for Exporters

  • It drives sales – pushing the customer to buy your product through strong calls to action. And you can send a message to a huge database of people all at once. 


  • Showcases your brand powerfully – it builds brand awareness, maintains customer relationships and encourages loyalty as well as repeat business.


  • It will drive traffic to your website through strong calls to action and it nurtures leads (helps encourage prospects become customers).


  • Cost effective – there’s a great return on investment with the initial cost of sending a campaign only $5 and then 1 cent per recipient. Your company doesn’t need to have a local office to get in touch with prospects in any country.


  • Instantly trackable results – your email marketing software will allow you to see clicks from customers based all over the world in real time. Don’t forget email is also viral – it’s so easy for people to forward your message on to others, spreading your message further than you could alone.


  • Send in any timezone – Take full control over when your subscribers will receive your campaigns.


  • Integrates with your online marketing strategy – you can include links to your social media and blog posts. You can also offer your customers reasons to return to you as a trusted expert by prompting them to avail of white paper downloads. Don’t forget customers will often do research online before picking up the phone or coming into your business to buy in person and email marketing will trigger this process.


  • You can personalise the content you send out – The more information you collect, the more messages can be tailored and personalised. Email also has the ability to segment, meaning you can split people off into smaller targeted lists.


  • Likewise it’s easy to build up a strong database and keep your database up to date – manage your unsubscribes / bouncebacks. Opt in and Opt out facilities mean you will have a very targeted database, people who are genuinely interested in your offer.


  • You can run A/B Split testing – test different headlines and different email designs and content to see which is more effective for each market you are targeting. You don’t get to do that with a traditional print ad for example!



PA to Tara Dalrymple 
Busy Lizzie Lifestyle Management

BPW Innovative Business Woman of the Year 2005

Finalist in Midlands and West of Ireland Regional LiveWIRE Young Entrepreneur of the Year Award  2005

Finalist in JCI Galway Entrepreneur Award 2006

Listed in Top 40 Irish Female Entrepreneurs: Image Business 2006

Double Finalist Network Galway Business Women of the Year Award 2006

Listed in Top 100 Women in Business by Entrepreneur Magazine 2006 & 2007

Finalist in The Image Magazine Young Businesswoman of the Year 2008



Office: 00.353.(091) 399. 950

Skype: busylizzielifestylemanagement



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