LinkedIn confirms purchase of social news reader Pulse

12 Apr

Gigaom

LinkedIn(s lnkd) confirmed Thursday that it has acquired the social news reader Pulse, explaining how the company wants to use Pulse’s tools to improve the content on LinkedIn’s site. AllThingsD had previously reported that the acquisition would take place, and LinkedIn put the price tag at $90 million, which fits with what Om’s sources told him last month.

LinkedIn explained the acquisition in a press release, noting that the demand for content on the site that relates to people’s professions is growing, and that the Pulse team can help LinkedIn improve the types of news people are seeing:

“We believe LinkedIn can be the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content. Millions of professionals are already starting their day on LinkedIn to glean the professional insights and knowledge they need to make them great at their…

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