Facebook expands ad targeting, will let partners show ads based on web activity

11 Apr

Gigaom

Facebook(s fb) has further refined its ad-targeting capabilities, announcing on Wednesday the launch of “partner categories.” This new feature will allow advertisers to target more specific groups of people on Facebook and serve them ads based on their activity across the web, rather than just their activity on Facebook, using data from third-party providers.

It’s no secret that Facebook is working to build out its platform as an advertising service, slowly increasing the types of ads that different companies can buy and the ways in which they can target specific groups of people on the site.

The company explained what this will look like from a consumer perspective in the blog post published Wednesday morning:

“For example, a local car dealership can now show ads to people who are likely in the market for a new car who live near their dealership. To date, advertisers have been able to…

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