10 Of the Best Brand Pages on Facebook

6 Mar

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It seems like social media is everywhere and every marketer is clamoring to get in the game. And it’s no surprise why: the time most global consumers spend on social media has grown over 250% in just the past two years.

Therefore it is becoming more and more evident that companies must engage with individuals on these multiple channels. The difficulty now is that one company may have to maintain and engage its audience on three, four, five, or even more social networks at once. This can be a daunting task if you aren’t a so-called social media expert. But that doesn’t mean you simply ignore social media.

Let’s take Facebook as a great example. When we think of social media we consider Facebook the giant and it has been become increasingly popular to brand advertising in recent months.

Here are a few brands that are dominating the platform.

1.       Amazon

With a hefty 17 million likes, it’s no secret that Amazon has a popular Facebook page. One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website.

2.       Dropbox

I personally love the cartoonish images that Dropbox uses to represent its brand. Aside from posting informative videos, Dropbox also posts links to its APIs and other helpful services that fans can utilize.

3.       RedBull

Another heavy hitter on Facebook, with 36 million likes! Red Bull uses its Facebook to truly sell the lifestyle. Everything from the cover photo, images, videos, and links all embody the Red Bull lifestyle.

4.       Google

I really love how Google animates and presents its assortment of products and services. They share a variety of links and create discussion topics that draw in fans. Google also posts statuses and links in a variety of languages to engage fans from around the world.

5.       PayPal

The cover photo, profile image, and thumbnails in the timeline are all uniform. They post images and links about holidays, fun products, and current events to keep fans engaged with an assortment of different content.

6.       Mc’Donalds

Nothing like a tasty frozen beverage, burger or fries to draw my attention. Good oul’ Maccy D’s has a tendency to post appetizing images of their menu items along with some pretty funny commercials.

7.       Disney

It’s hard not to “like” anything with Mickey Mouse or Bambi stamped on it. Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts.

8.       Coca-Cola

Brand consistency is something that Coke tends to do quite well. Great colours, images and witty questions help them real in almost 60 million “likes”. Coke also links its pages to products that you may or may not “like.

9.       Converse

With over a quarter million people talking about Converse on Facebook, you’ve got to wonder what they are all talking about! Converse has done a great job of creating some social campaigns that feature their products in everyday lives, sent in by real fans. The images show off nice styles and some interesting art work.

10.   YouTube

YouTube might be a bit self explanatory. People love videos, especially videos that they can share on Facebook. With the majority of viral videos shared on Facebook coming in from YouTube, you can figure out why their rocking out on this social network.

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