Your Social Media Checklist

13 Dec


So Social Media as a marketing platform can be a very powerful thing, however alot of companies set up social media sites because they think it’s what is expected of them but a major mistake is to keep inactive with these platforms. Social Media is a fast paced world and you are not willing to pay attention to what you are broadcasting, or simply let it lie idle, you are better off steering clear of this type of Inbound Marketing completely.

If however, you are not present but would like to change this for 2013, here are some tips to keep you going!

The first question you should ask yourself is what you want to achieve through this cyber sphere? Have you decided to follow this route because you want to connect with your customers, use it as a customer service tool or create new connections? Well figure out your theme and make it a focus.

Once you are here, it is important to know which social media outlet will best suit your business. Facebook might be the most popular place and is the easiest to run app for competitions etc, but Twitter offers a quick and snappy method of communicating, LinkedIn lets you connect directly with professionals, Foursquare lets you reward people for visiting your outlet and Instagram is great if you want to show off products and services. How you’re going to interact with your audience will be different for each of these sites but decide which one suits you as a company.  It is also important to note that there is no point in getting carried away with too many accounts. Don’t bite off more than you can chew. If you want to make this work, perhaps have one committed team member assigned to the running of your various accounts but if you feel that that you can’t find the time to fully engage and interact with your followers, social media might not be the best move for you.

Time Management is important with social media. Do not let it take over your workload but do not let it become a distant thought either. Just keep updated regularly and consistently so that you are giving people a reason to follow you.

The main benefit of social media, which I have spoken about in previous blogs is the tools you can obtain to measure your success at that platform. Most sites have their own analytic tools, but it can be worth investing in a  third party analytic program for better insight. Also, choosing which metrics to value is important as some can be seen as vanity metrics which don’t provide a lot of insight. When you have access to metrics that advice you on what is/is not working, you can tie them into your overall marketing campaign as a company. You can see what platforms have the strongest following and what kind of market segment that they represent. In your next media push use your favoured social media account to create a bigger buzz.  Good Luck.



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