10+1 TIPS TO CONSIDER WHEN SETTING UP YOUR OWN BUSINESS (brought to you by Call Management.ie)

19 Nov

Call Management was present the last Wednesday 14th in the InBusiness InCork expo to provide advise and support to start-ups and SME. After talking with a large number of entrepreneurs we have decided to provide some “Tips to consider when Setting up your own Business”.

1 Market Research

One of the most important factors to consider when setting up your own business, is to an in-depth knowledge of your target mark. Prior to setting up the company it is imperative that market research is carried out so that you get to know the needs and wants of your consumers. Once the research is finalized the results will give an indication as to how best to meet your customers needs.

Tip: If you need more information see this link or contact us.

2 Have a business plan

Have a plan which outlines how you plan your business to operate. This plan should include a description of your idea, financial projections, staff and location description, sales and marketing plan overview, customer description, etc.

Tip: Enterprise Ireland and County boards can provide you with business plan templates.

3 Location & Phone numbers

Many companies choose to operate from home for the first year of their business. A good thing to know is that outsourcing companies can provide you with a business mailing address and meetings rooms close to your key markets. For example if you need to receive post and meet clients in Ireland, you can benefit of Call Management business mailing address and conference room hiring facility.

Phone numbers provide, as well, a better approach to key markets. Having a landline number provides a more stable image of your company and the country and area code can mean a lot to potential clients. For example if a Dublin company has a Cork and London phone number, potential clients will believe that they are located in these areas.

Tip: Call Management can help you to obtain a phone number from everywhere of the world and a business mailing address in Cork. Ask us!

4 Sales Cycle

It should be evident, if your product is seasonal (ie. it can be sold only at a certain period Christmas, Halloween, Summer… ) or if it can be sold all year around. If you know that your company will  be busier at certain periods, steps should be introduced to cater for that (such as hiring an overflow phone calls service, hiring new staff, prepare your IT systems…)

Tip: Expect the unexpected

 

5 Sales/Marketing Plan

Know how you are going to target your market, and who you plan to advertise your company. You should also decide on what channels you want to use – radio, print, online or television. Once a decision is made, plans should be put in place to advertise as much as possible but it is important to be ready to cope with the increase of demand and brand awareness that you can achieve.

Tip: If you are running a tv ad with a phone number where to buy your services; you will need staff answering your phones when the ad is showed. So probably you need your team 24:7 near to the phone or… just can outsource it to us!

 

6 Be aware of support services/companies

Know that Enterprise Ireland and County Councils and other agencies are there to offer support and advice in relation to set up companies.

Also, you should concentrate in the core of your business.

Tip: People usually think that entrepreneurs are able to cope with everything; however, entrepreneurs are also humans. So, if you cannot with everything… just find an outsourcing partner.

7  Be aware of outsourcing companies & how they can help your business

Outsourcing companies have many services to help small medium enterprises.  For example many SME’s and start-up choose to use a business mailing address which is provided by the outsourcing company. Outsourcing companies also provide 24/7 telephone answering services, database services, and many more services, to ensure that their clients can concentrate on winning new businesses.

Tip: Check if any of our services fit with your needs.

8 Ensure your company is registered

Prior to going to market ensure that your company is a registered for trading and has a license to sell. If you have an office, ensure that your staff are insured.

Tip: Ask for different quotations.

9  Be aware of the power of social media

With social media growing ever more popular it essential many companies have to choice but to join social networking sites.  However if you decide to have a social networking page, it is essential that the following steps are followed to ensure, that your company is portrayed in the best light possible.

1 – Be careful what you post – Probably the most important factor to remember. Don’t post anything that could be deemed as offensive. If possible try to avoid posting humours images or jokes, as you want your company to be seen to be as professional as possible

2- Don’t get into an argument – if a customer choose to complain via Twitter or Facebook ask for their email address/contact details and deal with the complaint privately. If a customer becomes abusive, block them from your profile, and then report it. Don’t ever respond or retweet the posts that the customer has sent you, it makes the company look unprofessional.  Similarly don’t ever bad mouth anyone online or in an email, as this emails may come to light one day.

3- If unsure what to write ask someone. There are many social media courses running nationwide, which would be able to give you an idea, as to your social media can accounts can run. For example our partner Busy Lizzie is running a 10 week course at the moment.

Tip: Contact centres can help you to reply your customer enquiries through different channels: phone, e-mail, live chat and of course social media too!

10 Sales Price

Have a price for your product/service decided. If you decide to introduce a special introductory rate to attract clients it should be clear as to how long the special rates will run for.

 

10+ 1 Enjoy the adventure!

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