Using Curation to Create the Perfect Content Marketing Mix

8 Sep

– Creating original content is the biggest obstacle for 73% of content marketers.
– 75% of marketers cannot justify spending the time needed to create original content for their audience.
– There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
– 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

Sources for the infographic include Forbes, eMarketer and Google. http://www.uberflip.com/blog/infographic-using-curation-to-create-the-perfect-content-marketing-mix

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