6 Sep

TechCrunch

LinkedIn plans to roll out a new version of its company pages today, part of a broader attempt to redesign and simplify its core products, including its homepage.

I went down to the LinkedIn office yesterday to get a preview of the new design. As Senior Product Manager Mike Grishaver jumped back-and-forth between the old company page and the new one, there were some clear differences. The old page consisted almost entirely of text, and it was packed with different widgets. The new page (pictured above), on the other hand, is dominated by a single image uploaded by the business, there’s now a big “follow” button visible at the top right, and a lot of the clutter has been removed.

Grishaver says that LinkedIn took a close look at the engagement numbers for the different company page features, and only kept the things that were actually successful. So visitors…

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