6 Sep


TechCrunch first reported earlier today that enterprise social media platform HootSuite is buying another social media platform, Seesmic. That fact has now been confirmed by HootSuite itself. Ryan Holmes, the CEO, has given us some more color on the deal, and we’ve found out some other details as well along the way.

The companies are not disclosing the price, but we have been told it will be based on how well HootSuite manages to convert Seesmic users on to its own product. Holmes tells me it’s buying the company mainly as a customer play, not primarily a technology play, unlike many of HootSuite’s past acquisitions.

HootSuite currently has 4.5 million business users but it does not disclose how many of them are paying — but clearly the company wants to drive up the number in the latter category, and Holmes says that among those using Seesmic today are some…

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