28 Aug

Mums are a buying power that people often neglect, at the school gate waiting for the kids, having a coffee and when chatting with other mums.


Remember when everyone in the tech industry sort of took a step back, looked at Pinterest, and said, whoa, this whole digital moms demographic might have some legs to it? Well, as it turns out, moms aren’t just out there pinning recipes and home decor to their Pinterest boards – they’re heavy-duty digital consumers across all channels, including not only social media, but also in e-commerce and on mobile.

According to the findings of a new report released today by mobile ad network Mojiva, moms are heavily engaged with their tablets and phones. One third own a connected device. They spend 6.1 hours per day on average on their smartphones – that’s more than magazines, TV or radio, to put it in perspective. 62% use shopping apps and 46% took action after seeing a mobile ads. This an active, active group of users to target here.

Mojiva wanted to…

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