23 Aug

TechCrunch

Microsoft has a new look. The company just took the wraps off its new corporate branding. Replacing its previous logo is a staunch, four-pane colored window very reminiscent of the grid layout scheme found in Microsoft’s latest products. Microsoft is also spelled in a simple, bond font — mostly likely Segoe.

The new grid clearly reflects Microsoft’s latest design language started first with the Zune and later adapted by the Xbox 360, Windows Phone and most recently, Windows 8. It’s clean, simple, and also like Windows 8, most people will probably hate it.

The symbol in the new logo should look familiar. It’s likely the merger of the Microsoft Store logo with Window 8’s.

The outgoing logo was 25 years old. This new version, Microsoft’s fifth corporate logo in 37 years, is the first to incorporate a symbol alongside Microsoft’s name. Previous editions simply spelled out Microsoft. As noted by…

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