How Important Is Your Marketing Mix To Your Business?

4 Jul

The Cheese Mall

Hello, it is Matthew here today for a change and while Millie is going to be working on our social media strategy and will be back soon to tell you all about it, I’m going to concentrate on our Cheese Mall Marketing Mix in today’s blog post.

Having experienced really bad customer service recently when in a clothes shop, it reminded me of the importance of ‘People’ in our Marketing Mix. By people, I don’t mean the people we sell to, they are our customers. By people, I mean our staff. Our staff are a very important part of our marketing. Our staff can be important ambassadors for our Cheese Mall as if they tell their family and friends that they enjoy working here, that they appreciate the quality of the food, that they find the atmosphere to be conducive to a happy and healthy working environment, as that information…

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