Crowdsourcing method to solve complex problems

1 Apr

Crowdsourcing is the new method for businesses to solve complex problems, perform momentous tasks, and gather/analyze large amounts of data.

Businesses are getting assistance with achieving their goals by putting out on the Internet an open call for responses to a question.  They potentially receive tremendous  mass collaboration, ideas, and creativity. Due to the technical advances allowing Internet access from even the remotest parts of the world, businesses can reach rich sources of information far beyond the boundaries of their own employees.

Crowdsourcing as a term, was first coined by Jeff Howe in Wired Magazine in June 2006  . The use of  Crowdsourcing has risen rapidly because of its obvious advantages as a source of quick solutions and wide range of talent, and it is inexpensive. Additionally, companies can broadcast out to a wide range of potentially very loyal customers who have been given the opportunity of contribution and collaboration.

However, it has vetting some criticisms that its older sister, outsourcing, has not. First, outsourcing is assigning a project or assignment to specific, identified group or individual outside one’s own environment. With crowdsourcing the targets are unspecified, open, and public. So, quality is questionable, and the fear of exploiting cheap or free labour is valid. These criticisms have led to the introduction of “brokers” to manage the traffic of communication back and forth.  Discrete work to individuals, rather than an open call, are brokered through such sites as CloudCrowd and CrowdFlower.

You might have been “crowdsourcing” without even knowing you were participating in a hot, new trend.  The rule for crowdsourcing is the same as with every fast advancing communication – use it wisely and use it kindly.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement

Email: info@busylizzie.ie | Web: www.busylizzie.ie

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