How to Increase Sales by Hosting Webinars

Webinars are commonly known as online seminars. It is an excellent method in communicating with participants especially when they are far apart. The skill of looking in a person’s eye that is located in another county or country or even the ability to communicate with ten different people at the same time had changed gradually since business had begun. But webinars do not only revolve around communication, but they can serve as marketing devices, management tools or even auditorium replacements as well. Marketing talks about spreading your message to many people as possible that will be your target market.

Reason why Webinars are considered as cost-effective, ideal, unique and cost-reducing tools for Marketing: 

Creating Experience – people nowadays became savvier to people that try to sell something to them. With a touch of what we call creative marketing, it is capable of forming an idea and impression that will lead, not drag customers into a cash register. You can make webinars about events within the industry that may also include end-users idea sessions. Another kind of idea is by sponsoring guest speakers that may not do something about your business as long as your participants can enjoy.

Make Connections – like the ordinary blogs, webinars are other ways in connecting to the target market in the industry. Your face, your voice and even your words are all presented in a webinar for the week and for the month; driving away with the message coming from your company and of course your availability. Your capability of hosting regular calls will help your potential customers in answering all the questions, talking about brand new products and will make them more comfortable in availing and buying from you.

24/7 Working availability – you cannot possibly sell all day for seven days and hiring reliable staff to do the work will be very expensive, right? Unlike sales visit or phone calls, webinars are capable of being recorded for it to be enjoyed by anyone, anytime. So, when you do your webinar, make sure that it’ll be a production that you would like to share to any prospects. After recording, make it a point to post it on your website or even sending a link via email to potential customers. Surely, you’ll be selling in no time.

Webinars are more focused – after sending your message via commercials, flyers and emails, you will be expecting large number of people that you will need and want.

Not ordinary – although webinars are being used everywhere within the world of businesses, chances is, your prospects may not be into one yet, so, this can be your time to stand-out with your competitors in encouraging more people and let them remember you.

If you like to make more out of business, then hosting webinars is the answer in making it easier and effective for you in gaining profits. With webinar you can easily increase every aspect of your sales that will also help you in generating leads that will help you succeed in your business; moreover, such methods will mention your product that will make a name in the industry. 

Facebook Tips for Personal Users

• The Power of Unsubscribe

Rather than “block” or “unfriend” someone on Facebook, now you can simply “unsubscribe” – that is you hit “unsubscribe” (at the top of a Facebook friends page will say subscribed, hit that and hit unsubscribe) and you will stay Facebook friends with that person however their posts and profile changes will not appear in your news feed, allowing you to avoid those awkward moments on the street after an “un-friending” on Facebook.

• Chat to who You Want

Choose who you “Chat” to by hitting the symbol at the bottom of the Chat toolbar that resembles a Sun. You will now have the option to either select certain people you never want to appear available to chat to or select only the few individuals that you want to ever appear online to.

• Change the Way that Different People See your Profile

This is particularly useful if you’re adding somebody you’re not quite sure about, or adding a work colleague (for instance) who you don’t want to see your holiday snaps or the contents of your wall. If you’ve already added somebody but then decide you want to change their settings later, click on “privacy” in the top right corner and you can add people to your “limited profile”– plus you can click “edit setting” to edit what is actually included in your limited profile as well.

• Block the App!

If you’re getting annoyed with the same invitations to the same applications over and over – Farmville being a popular culprit – , you can block the application from sending you any more invites. It’s easy to do and saves you cluttering up your feed with hundreds of different invites to play the same thing – but it still lets you add the application if you change your mind later! All you need to do is click on the application’s name to go to it’s “about” page and then click the little “block application” button on the right hand side. Simple as that!

5 Clever Facebook Tips For Business Users

Be Careful When You Post

Pay attention to what time of the day you post on and how often that you post. A business should post on Facebook every day however this should be limited to a maxium of one post per day so as not to “spam” a persons news feed and in fact cause them to unsubscribe from your business. Studies show that 9am and 8pm are the best times of day to make a Facebook post – vary your posts each day around these times.

Keep your content interesting

Varying your content between text, video and image content, asking for opinions and feedback, providing interestings facts and unformation all help to grabbing and keeping your fans attention. Getting them to your page is the first step however keeping them there is the more important step and in order to do so, you need to keep your fans intrigued with interesting content in your Facebook statuses. Think of your Facebook page as a form of advertising campaign – you would not release a radio or television campaign without innovative content so why do so without your Facebook content?

Track your statistics

Facebook provide a free analytics tool for your Facebook business page where you can track statistics such as your new likes and unlikes, the demographics of your fans, the volume of attention both your posts and your page receive on dates that you can select manually. This is a great place to review how successful your content is and to enable you to understand your fans through the demographic statistics available thus helping you to plan your Facebook posts better.

 Make your fans feel important

Welcome new fans to the page e.g. “Thanks to @JohnSmith and @JaneSmith for liking the page, welcome to our Facebook page guys”, offer exclusive Facebook discounts and mini competitions to fans to “reward” them for being a fan of your page – think of it as Facebook customer loyalty and a way to turn Facebook into a revenue producing tool.

 Personalise your Page

Your Facebook page should blatantly promote your brand and enforce brand recognition amongst those who like or even stumble upon your page. Use your photo tagline (the line of photos at the top of your page) to feature your logo five times, spread a slogan across the photos, spread photos of products available with brand logo in the middle. Your profile picture should  feature your logo/slogan and should be changed regularly to fit in with seasonal festivties or events. Post information about awards, photos of events and your products and even have an album featuring contacts and images of staff, completely embedding your page with your brand and making it personal.

 “Join Us on Facebook and Twitter”

Improve Client Interaction with Personalised Eshots/Newsletters

Personalised e-shots or newsletters are other keys in succeeding in internet marketing. The most important idea to remember when talking about e-newsletters is the way on how it can build a relationship between you and your prospects that will increase your potential of making money.

Benefits of Creating E-newsletter 

E-newsletter complements you and your website – e-newsletters are very beneficial in endorsing your website and of course yourself on how you run your business. Nowadays, a lot of people spend their time in answering and reading emails rather than surfing the internet. With the help of e-newsletter, you can take advantage of the time and get in touch with them on a timely or regular basis.

Cost-effective – another benefit of e-newsletter is that of its affordability compared to printing ads and newsletters. Prices for printed newsletters can vary depending on how many colours to be used. Using e-newsletter would be more efficient because no matter how many colours you add, the price would stay the same; this way, you would be saving more money.

Interactive – e-newsletters is more accurate in directing people to your site with one click away while printed newsletter will require time in typing the URL correctly. Well, of course, typing the URL incorrectly will direct people to the wrong website which is not accurate and efficient.

You are capable of testing the effectiveness of E-newsletters – the provided full tracking capability will place a link with your newsletter when being clicked or when ignored; this way, you can track and improve your newsletter to make it more worth clicking.

Word-of-the-mouth advertising – e-newsletters are effective forms of advertising that resemble a real life advertising through words from mouth. It will be easier to advertise your product through a friendly advice and reminder by sending it to people and people sending it to friends that will build a never ending chain that will make your business a talk of the crowd.

E-newsletters will talk for you – e-newsletters are capable of telling all about people about your business and how great and efficient it is. This way, you will be able to promote your business and gain more profit as more people gets interested in it.

A peer to peer connection – e-newsletter will build connection with you and your customers or other targets in informing them about you and your business and what offers you can give them. With embedded images and formatted texts available, you will be able to express your best and sincere expression in welcoming people to your business.

The development of E-newsletters is changing the perspective of business by improving the way in connecting you with prospects that will leverage your business to success. With reporting and email tracking features, you are given the track and report to the emails that are delivered and those that had bounced in real time. With e-newsletters you can get reliable results faster with response reporting and tracking.

Busy Lizzie provides enewsletters and eshots to suit all budgets and businesses.

Tags: busylizzie, emarketing, enewsletters, eshots, marketing outsourcing

How to Use YouTube in Your Business

How to Use YouTube in Your Business

Did you know that YouTube is not only a place to see people smashing wedding cakes and hamsters skating but also a great place in marketing your business?  Yes, YouTube is yet another effective way to leverage your business to another level. The key in using YouTube effectively as a business tool depends on how you offer the content that explains all the aspects and perspective of the business in a concise and clear manner.

Uploading fresh and new videos about you will generally enhance your exposure that will serve as your advertisement to gather more potential customers and clients.

Developers have created a better and improved YouTube with added new features that allow customers interaction such as rating your video and placing comments that will provide more exposure that will later give you the chance of getting more leads. YouTube is yet another tool that enriches your exposure and gives you the advantage of distributing it to people that also allows them to spread your content to other viewers gathering more potential and interested customers.  

Making the YouTube Campaign a Success

Here are some tips that will help you in utilising YouTube more effectively:

If you have the idea of using a video in promoting your business and making as an answer to their question, then you should make your presentation more effective in making it a simple video on “how to” which is a good way in creating a content that will surely come-up with most results in search engines. For instance, a florist can make a video in making a flower design or arrangement. Just make sure of putting your phone number and your shop’s URL at the end if your video.

Explaining to your viewers commonly asked questions. If you have the trouble of explaining info’s to your vendors and clients then making a YouTube video and embedding it in your site will do all the explanation for you.

Interviewing satisfied customers – customers will surely feel very special after getting themselves exposed, right? Yes, this way you are hitting two birds with one stone; getting live testimonials from customers will surely gather more customers, not only making your satisfied customer more satisfied, you are also building credibility for new clients.

YouTube is not only good as a social network hub; it is also a very potential tool for business that helps advertise and expose your business to millions of people around the globe. Advancements such as brand new home pages, new channel pages and YouTube Analytics will surely hook you up with your potential customers. With such new features you are capable of optimising and personalising your channel quickly anytime you like so that you can be found more quickly. You can also add your website, social profile and blogs that will drive traffic in your web properties.

Busy Lizzie provides advice on all types of back office outsourcing solutions, including quality social media services.

Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement

Email: info@busylizzie.ie | Web: www.busylizzie.ie

Read Your Way to Success

Did you know that your ideas and thoughts are capable of shaping your reality? Everything that goes inside your mind will be serving as a path for your present and for the future. Reading will expose your mind to unlimited knowledge ideas that you’ve never thought of before. There are tonnes of books that are written with purpose of helping people in their life including their career managing business.

You: The 7 Habits of Highly Effective People by Stephen R. Covey
With this book, I feel asking questions about defining “effective.” Has anyone already created scientific studies about successful people after which tried in correlating their attributes? And yet again comes another task of defining successful.

In fact, it is very logical that you can be effective by initiating something. Well, if you stay as a cog within the machine that runs your life then of course, that is not starting anything but just only playing the role. It is the time to set up a goal that speaks the language of responsibility. Such book is very good in including all the materials that will enhance affirmation and visualisation of people in improving their performance in a corporation. People reading such book will gain knowledge on the concise sales and marketing methods that applies to every business people.

Strategy: Good to Great by Jim Collins
Another book created using feedback and statistics that attempt to comprehend and identify all the common denominators when it comes to behaviours separating a great company from a good company. Several people have made studies that even Collins himself was surprisingly shocked of the results. The book states the belief that any organisation has the ability to improve and succeed. Jim Collins writes for people who want to improve in managing their business with the concepts and knowledge needed.

Sales and Marketing: Selling the Invisible by Harry Beckwith
The book covers a lot of field when it comes to business. To address the challenges of people when it comes to business, Harry Beckwith has written a book to provide the strategies that covers different grounds of business. The book talks about improving bad service instead of losing hope, asking and gathering information about your standards, industry and clients, creating all the possible and efficient service needed in your business, identifying marketing acts, improving your relationship with people and selling the perfect service, satisfying your clients, becoming a professional in your field of business and more.

Entrepreneurship: The E-Myth Revisited by Michael E. Gerber
This book explains and relates how and why business fails and how to improve it. Michael wrote the book arguing about three personalities required in running a successful business. Such personalities are essential and play different roles in different agendas. Entrepreneur, technician and a manager are important in making the business organised and running to success. He believes that these three personalities are capable of working together in making the business in shape and well balance.

Starting a Family Friendly Business in Ireland

Starting a Family Friendly Business in Ireland

Working in a company or running a business may require additional time. And for that, you need to sacrifice the hours that you must spend for your family. As you grow as an employee or a businessman, the needs of your life partner and children grows as well. Because of it, you become to think that working, while it is actually for your family, is not at all family-friendly. Though, that would not be the case if you start your own business at home.

Running a home-based business is basically just the same as getting employed or managing a regular business. The difference is you are close to your kids and there are comforts that a regular occupation is not able to bring. Though, starting a home-based enterprise is not easy at the beginning. When you are at the early stages, cash flow is slow and your profits are limited. You are your own boss, nonetheless, so you have the option to stop or to continue. Since you chose the latter, let us move on to some helpful ideas to help you get started.

First, do not believe in alluring promises you see online. Certainly, an entity that pops out, promising that you can earn as much as 8,000 Euros in just one month is too good to be true. Home-based entrepreneurs testify that these promises actually are. There are no quick fixes when it comes to earning such a huge amount, so judge accordingly.

Second is research. Reading about the market on and off line will show you what exactly the consumers need. Manufacturing a product or offering a service that nobody needs will only lead to waste. Study your market before investing your capital. Conduct a feasibility study to determine whether a product or a service has a stable market. For example, a product and a service that does not go out of being needed is food. Use the power of the internet and social media to make the public aware about your food business.

Third, consider your capital. Your financial capability will determine the magnitude of your home-based business. In line with this, think about where you would get your fund. It may be from your savings or your job separation pay. You can augment your resources by availing loans. Just inquire to your preferred insurance company or your bank if you consider this option to increase your resources.

When you have everything taken into consideration, like you have finally decided on a company name, proceed on making your business legitimate. For this step, you may ask a lawyer or your local government offices for the proper procedures. One essential step on building up a business is visiting the website of Companies Registration Office. From there you can download the application form. After completing the form, mail it to their postal address; the information is included in their website as well.

Take advantage of the free business mentoring programs that the Irish government provides. This way, you can sustain your home-based business, or better yet, make it more successful. As you see, working and earning should not take you away from your family.

Busy Lizzie provides businesses and individuals with the time they need to focus on other tasks. We have a variety of services available to make the lives of our customers easier at an affordable price. Our office is staffed with experts that range from secretarial and administrative to experienced marketing and sales professionals.

Tags: busylizzie.ie, home office, organisation, organise your desk, outsourcing, tara dalrymple, time management, virtual assistant, virtual pa, virtual personal assistant, work from home, work:life balance

The 3/50 Project: Small Beginnings Big Changes

The 3/50 Project: Small Beginnings Big Changes

The 3/50 Project is an American movement with a tagline “Saving Brick and Mortars our nation is built on”. The goal of the movement is to inspire local business by asking local consumers to patronise locally owned and home grown establishments and to help them stay afloat despite the growing financial distress. The movement strategised by asking 2 things from every local consumer, that is to select three locally owned business establishment that they think can’t live without or would terribly miss and look for once they close down. The other action is an encouragement to at least spend $50 a month on the said establishment for purposes of helping the business copes up with the demands of its operations and to stay running despite the many troubles brought about by unstable economy, both domestic and international.

The 3/50 Project encourages local patrons and shoppers to establish a direct commercial relationship with the local business, of whatever kind. It may be a restaurant, a bookstore, book shop or a greengrocer. The encouragement to identify 3 establishments is a mode of waking up the shopper of how the local economy will die if these local establishments fail to operate due to the preference of shoppers to get their pair of jeans inside national chains rather than settle for a locally owned boutique shop or department store. It is the awareness that this locally owned stores were put up so they could deliver basic services and needs to the local community and to totally neglect and abandon them to get the latest pair from national chains or to eat and dine inside food chains and billions of net worth in their pockets, would be tantamount to suicide. Patronage over something that people perceive to be the best or latest trend should be set aside when economy is downsizing at a tremendous rate.

The death of local establishment has a domino effect to the local economy. The ceasing of operation will lessen local income revenue and local projects and aspirations will not materialise. The closure of shops for locally owned stores, restaurants and similar establishments will increase the unemployment rate and will push able workers and professionals to migrate to other places in an attempt to salvage their own economic life. The absence of local establishment to deliver these basic services is equivalent to a death penalty imposed to the locality. While national chains continue to grow, local business will be forced to close down. Change starts with you. If you decide that you will help your life, the same domino effect is released. Patronising local merchant stores will pump up the local revenue and resist displacement caused by national chains preying on the clueless shopper. A small amount of change can benefit an entire community if done collectively. Learn to patronise local shops and stores and let the money grow in your community instead of letting national chains take away your community’s chances of survival and good economy.

Help save the local economy and start supporting the 3/50 Project.

Clear the Cobwebs and Make Room for Christmas Cheer!

In a few weeks time, the whole world will soon be celebrating Christmas again. Basically, this occasion is commonly fun- filled and an experience with a merry Christmas with people dear to you is something great to cherish for the rest of your life. And since we are still some few months away, we still have time to prepare – prepare everything in the house from Christmas decorations, Christmas cards, and anything that entails Christmas. How about the most important thing to prepare – yourself?

There are so many times that we may not feel at the best parts of ourselves. There are times too that we may not feel to be at our brightest. During those times, it is very important to treat them as your best opportunity to reflect and ponder on the things that you have had during the past few months or days of your life. Pondering will help us think of the best ways to let the inner light within us to shine to the fullest.

 

Basically, if you are someone who is really interested to clear the cobwebs and make room for Christmas cheer, you will come to the point of knowing the right way on to do the clearing process. This also applies in the workplace where you need to keep everything organised. Sorting things out and clearing what needs to be cleaned the working environment are important factors that every employee needs to practice. Accomplishing all the tasks before getting a vacation will surely give your peace of mind during your being away from the workplace.

In any workplace, there are tons of tasks to do and often, the amount of work cannot be accomplished within the expected time given. The concept of Virtual PA in any company can minimise the amount of work that needs to be done within the day. If hiring such personnel is time-consuming, then acquiring the services of the experts is the best thing to do. At busylizzie.ie, you can enhance the quality of your life by making a balance with work and family life.

Since Christmas is one of the most celebrated occasions every year in the whole world, clearing out your workload in order to spend time for the holiday is the best way to enjoy the season. It is but normal to encounter tonnes of work before the holidays. Yet, it is still required to accomplish all these in order to have a peaceful Christmas vacation. It is fine to go through that pressure of finishing all the work rather than spending the holiday with a lot of pending work to go back to. Having a fresh start after the holidays gives you more motivation to employ your daily tasks.

So, to make yourselves prepared for the upcoming Christmas, you have to be prepared to undergo pressure and have the work done at the right time. You will finally realise why it pays to the Cobwebs and make room for Christmas cheer.

Tags: Busy Lizzie, busylizzie.ie, organisation, organise your desk, tara dalrymple, work:life balance

Near Field Communication

What is a Near Field Communication?
Near Field Communication or otherwise known as NFC is a way of communicating which allows the transfer of simple data, transactions that are simplified, and connections done in a wireless manner. Usually, this process is done through two different devices which are close to one another. The closeness is usually expected to be something like few centimeters apart.

As of the present day, the market is now filled with many types of smart phones which are not encapsulated with chips that can be used for the purpose of NFC. These chips are expected to send data and messages that are encrypted in it and will be received from a short distance.

NFC is best pictured this way: if you are going to do your shopping, you don’t need to bring out your actual credit card anymore. All you have to do is to wave or tap your smart phone on the product reader. This works well because your smart phone carries the information that is embedded in your credit card.

NFC is co-invented by Semiconductors NXP and Sony Corporation some time in 2002. The truth is that smart phones and mobile phones are growing numbers each day and the demand of these gadgets or devices is also increasing day by day. NFC is now added in the rosters of smart phones which are considered effective and reliable in making certain “near field” payments.

Sometime in 2004, the NFC Forum was formed and this was the start of the promotion of pairing, sharing, and transactions between devices which are activated by NFC. The NFC Forum has also made it a point to allow people in their certification and compliance to the standards being imposed by NFC.

One of the best benefits of NFC activated smart phones and tablets is that people can make payments through his phone that comes with embedded credit card info; the NFC inspired phone can also serve as a person’s ID card or keycard. NFC devices also have the capability to read and interpret NFC tags on retail displays and museums. NFC can also share contacts, song, photo, apps, and videos or pair devices with Bluetooth.

Pros
• Intuitive: requires no further touches for interactions
• Versatile: comes with the broadest range of uses, industries, and environments
• Technology Enabling: fast and convenient setup of technologies (Wi-Fi and Bluetooth)
• Inherently Secure
• Security: Ready
• Interoperable: can readily work with card technologies that are contactless

Cons
• Risk of Frauds: according to a blog post, NFC can be used to tap bank accounts
• Competition and Agreement: all business entities should agree altogether that NFC should be the sole basis in making payments and other business transactions
• Adoption and Affordability of Smart Devices